Mediaman shakes up media and PR Market, by Yvette Moore

Mediaman is taking on the BIG end of town in the Australian promotional business.

Like many others, Greg started his media and promotional enterprise at grass roots level by assisting and collaborating with many community groups and Channel 31 Community TV.

This in turn led to bigger and better things. Before you could say, "testing", big media outlets like the Australian Broadcasting Corporation, were calling for comment on everything from Reality TV to crime.

Director / Promoter, Greg Tingle says, "The new year got us off to a massive start with the signing up of "TWLS" (The World's Largest Steer) - NO BULL!, Film Maker, Gary Young of The Film Factory (director of 70's classics, "Cosy Cool" and "Wheels On Fire"), merelyplayers (creative production company), Snowboard.com and AWF Pro Wrestling. The Hit! TV project has just taken a mammoth leap forward, and will likely be screening on Australian TV sooner, rather than later.

"Some other terrific attractions have come to our attention recently. We are negotiating with "Aussie Richard Branson" (a dead spit of the real thing - oh, gosh), the world spear-catching champion, and Didjitalis (a sublime combination of didgeridoo and digital music). We also have Tony Rafty OAM, world renowned caricaturist, waiting in the wings to create caricatures of those wishing to be captured in art next to one, or a combination of, our unique performers. Yes, the team is also available for appearances and interviews".

Greg enthuses, "The signing up of TWLS and Gary Young was paramount to our long term success and public awareness. Everyone likes animals and everyone likes BIG. The Film Factory has provided us with the film making equipment and technical expertise we required to make the commercials and promos, that we will pitch to Australia's top ad agencies, mobile phone, airline, FMCG companies and the like".

"Some of the traditional advertising agencies find us a bit "over the top", but in these days of cliché and recycled ideas, it was certainly time for something original".

On quizzing Greg regarding the elements that give his operation the edge, he responds with animated gestures and youthful exuberance.

"Our passion for the business, coupled with work ethic, understanding, realism and fearlessness in tackling what others dare not, are largely responsible for our success. It's our genuine enthusiasm and belief in our clients and their goals, when many others told them "no", that results in new business always coming in. We thrive on adversity. Integrity and honesty play a big part also. If something won't "fly", we tell the client. We are also pretty well networked with the movers and shakers in the Australian media and entertainment sector".

It's easy to see the promotional advantages of utilising a gigantic steer - "steer on over to your x car dealership today", "bullish deals on mobile phones at x", and so it goes on. And for those of you who don't know, a steer is a castrated bull.

One can't help thinking that having your product or company endorsed by one of Media Man's attention grabbing creations, would indeed "get your name out there".

Media Man's current focus includes looking after their existing clients like gold, securing an insurance sponsor for "The World's Largest Steer", re packaging Gary Young's Australian classic movies onto DVD for worldwide distribution, and filling up The TAP Gallery with his upcoming merelyplayers - "Birth, Death and Everything Between" production. Then Greg plans to have AWF Pro Wrestling and "TWLS" make an appearance at his "home" beach of Maroubra; obviously recognising the area needs some positive, feel good promotion.

Greg is quick to point out that he doesn't have all the answers, but does have some of them.

Mediaman utilises both traditional and new age techniques to the benefit of their clients. Press releases (like this one), are important to get you noticed, as are radio and TV spots, Internet presence ( www.mediaman.com.au ) and the good old fashioned, word of mouth.

Greg says, "We are on a pretty steep learning curve at the moment and our clients understand this". He is quick to let people know that he isn't Max Markson or Harry M. Miller, but sees a little of both in him. Greg adds, many of Australia's top promoters have been most supportive, including even granting interviews, and the big two have given Greg some tremendous advice. It would also be fair to say that Mediaman is at least a little more affordable than they are.

In the promotional business it's a given, that promoting good stuff and looking after your clients is paramount.

Mediaman's motto is "putting your name out there!". Mr Tingle, you've done it again!

Links:

Mediaman official website