Cars and The Media - A Dangerous Mix?, by Greg Tingle
How much attention should the media
pay to the motor vehicle manufactures and their latest
the year the line between news, public relations,
advertising and many industry verticals, such as motor
vehicle launches and the like, has continued to get
media and public relations sources, that I will omit
from "pitching" here, have suggested that
over 50% of the news is in fact PR (Public Relations),
and all too often, "product placement".
Even on "current affairs" programmes!
"x" brand's new model be "pitched"
as news? Probably not, unless there is something particularly
newsworthy about it, or the product launch. "X"
brand may have to start inviting major celebrities
and world famous motor racing drivers to their launches,
just to get a guernsey.
mini scooters have got in on the act. Many of you
would have recently seen "x" brand being
ridden on some Australian current affairs programmes
by the presenters. As if they could afford a further
decline in credibility!
if a car was released that ran on water - that would
be newsworthy. Well, that's not going to happen, as
previous attempts to invent cars that consumed water,
rather than petrol, resulted in the inventors of these
machines going missing in action.
event like the Sydney Motor Show is newsworthy, but
let's not forget, it is about hyping a 4 wheeled product,
decorated by some bikini clad women and other glitz,
in an attempt to make these hunks of steel, more appealing
and newsworthy than they really are. Of course, if
you're in to that, and don't mind paying $10 plus
to see something you can see on Parramatta Road for
free, go for your life.
enthusiasts may think that motor sport and the motor
industry is big news, but for those of you who know
better, the motor vehicle industry is about churning
out product, "heads" in car years, insurance
and high monthly repayments.
you want some real news in the car business, stand
outside the school crossing when your local school
finishes, and watch the close shaves as school kids
avoid near misses from "petrol heads" that
don't slow down for pedestrian crossings.
& Traffic Authority NSW