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Netflix
to launch at $9 a month - 23rd March 2015
Profiles
Television
Business
Entertainment
Australia
NETFLIX
has unveiled its pricing a day ahead of the official
launch of its Australian service, with subscribers
able to access the streaming video-on-demand service
for $8.99 a month after a month-long free trial, $1
less than rivals Presto and Stan.
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As
well as the standard-definition plan, Netflix consumers
will have the option of signing up for a two-stream
high-definition plan for $11.99 or a four-stream ‘family’plan
in 4K ultra-high definition for $14.99.
The
pricing announcement coincides with Telstra’s
move to offer its T-Box customers a six-month bonus
subscription to Foxtel’s SVOD service Presto
and the launch of Foxtel’s iQ3 box, which is
available for $125 plus installation costs.
Presto
will also be unmetered on Telstra’s fixed home
broadband internet service, meaning it won’t
count towards customers’ monthly data allowance.
Netflix
will debut in Australia with its own series, such
as House of Cards — including exclusive access
to season three — and Orange is the New Black.
Today
the company confirmed seasons one and two of Orange
is the New Black would be available at launch, with
Australians able to access season three on June 12,
at the same time as the US.
Other
Netflix content includes Bloodline, as well as exclusive
material from The Walt Disney Company and Village
Roadshow.
Consumers
will also be able to buy Netflix gift cards in supermarkets
and other retail outlets.
Nine
Entertainment and Fairfax Media’s SVOD service
Stan has confirmed exclusive content deals with companies,
including studios such as Amazon and Sony.
Presto
has an exclusive content deal with 20th Century Fox,
which will enable it to show Modern Family, Homeland
and Sons of Anarchy, adding to its exclusive deals
with Showtime and HBO.
“We
think Presto has the strongest range of TV and movies
compared to its subscription video on demand competitors
and that’s why we’re so excited to be making
it available to hundreds of thousands of T-Box owners
around Australia,” Telstra director of pay-TV
and IPTV Eric Kearley said in a statement on Sunday.
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