Netflix to launch at $9 a month

Netflix to launch at $9 a month - 23rd March 2015

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Television Business Entertainment Australia

NETFLIX has unveiled its pricing a day ahead of the official launch of its Australian service, with subscribers able to access the streaming video-on-demand service for $8.99 a month after a month-long free trial, $1 less than rivals Presto and Stan.

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As well as the standard-definition plan, Netflix consumers will have the option of signing up for a two-stream high-definition plan for $11.99 or a four-stream ‘family’plan in 4K ultra-high definition for $14.99.

The pricing announcement coincides with Telstra’s move to offer its T-Box customers a six-month bonus subscription to Foxtel’s SVOD service Presto and the launch of Foxtel’s iQ3 box, which is available for $125 plus installation costs.

Presto will also be unmetered on Telstra’s fixed home broadband internet service, meaning it won’t count towards customers’ monthly data allowance.

Netflix will debut in Australia with its own series, such as House of Cards — including exclusive access to season three — and Orange is the New Black.

Today the company confirmed seasons one and two of Orange is the New Black would be available at launch, with Australians able to access season three on June 12, at the same time as the US.

Other Netflix content includes Bloodline, as well as exclusive material from The Walt Disney Company and Village Roadshow.

Consumers will also be able to buy Netflix gift cards in supermarkets and other retail outlets.

Nine Entertainment and Fairfax Media’s SVOD service Stan has confirmed exclusive content deals with companies, including studios such as Amazon and Sony.

Presto has an exclusive content deal with 20th Century Fox, which will enable it to show Modern Family, Homeland and Sons of Anarchy, adding to its exclusive deals with Showtime and HBO.

“We think Presto has the strongest range of TV and movies compared to its subscription video on demand competitors and that’s why we’re so excited to be making it available to hundreds of thousands of T-Box owners around Australia,” Telstra director of pay-TV and IPTV Eric Kearley said in a statement on Sunday.

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