Crownbet brand launches in Australia - 17th March
a new betting brand that is the result of a joint
venture between Crown Resorts and BetEasy, has launched
reported by iGaming Business, Australian entertainment
group Crown, the owner of Betfair Australia, last
year entered into a joint venture agreement with online
betting from BetEasy.
the deal, BetEasys sportsbook business has been
combined with the sportsbook offering of Crowns
subsidiary Betfair Australia.
result of the joint venture is Crownbet.com.au, a
new national betting website that offers users a host
of wagering options.
previously outlined by the two companies, Crown will
hold a 67% majority stake in the joint venture, with
the existing BetEasy owners taking 33%.
BetEasy team, led by chief executive officer Matthew
Tripp, will serve as the management team for the joint
at the time of the joint venture announcement, Crown
chairman James Packer said: This exciting new
venture will help build an Australian-owned business
that can compete strongly with the largely foreign-owned
competitors in our wagering industry.
leveraging the combined assets of Crown and BetEasy,
we will be able to provide significant benefits and
opportunities for our existing and future customers.
will continue to develop our technology to create
a more enjoyable and cutting-edge wagering experience.
Deposit $50, Get $150 (3 x $50 Bonus Bets)