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New
names for our casinos - 28th August 2015
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Artist’s
impression of the new casino, which will be known
as The Star, Brisbane.
BRISBANE’S
Treasury Casino and the Gold Coast’s Jupiters
could be no more by 2017, as owners Echo Entertainment
look to rename the icons.
Echo
Entertainment is planning a rebranding in a bid to
bring its Sydney, Gold Coast and Brisbane venues under
the same moniker.
Echo
said today shareholders will be asked to approve the
name change at the group’s annual general meeting
in November, which would rebrand the firm as The Star
Entertainment Group.
Echo’s
various casinos would then be known as The Star, Sydney;
The Star, Gold Coast; and The Star, Brisbane. The
name was chosen to build on the name awareness and
recognition of the Sydney casino.
The
rebranding will coincide with a significant investment
program across all properties, the firm said, in order
to bring Treasury Casino & Hotel in Brisbane and
Jupiters Hotel & Casino on the Gold Coast into
line with Sydney. Treasury will retain its name until
the facilities are relocated to the new Queen’s
wharf development.
The
Star at Sydney will also receive a makeover. The firm
said the “tipping point” for the investment
programs is likely to be the second half of 2016 for
the Gold Coast property, and 2022 for the Brisbane
business.
Echo
recently won, as part of a joint-venture, a multi-billion
dollar tender to redevelop the Queen’s Wharf
precinct located in Brisbane’s central business
district.
The
Brisbane facelift will be a multi billion-dollar project.
The
successful consortium, made up of Echo Entertainment
Group, Far East Consortium and Chow Tai Fook Enterprises,
will convert the Treasury casino heritage building
into a shopping centre, beating James packer’s
Crown group for the tender.
Echo
recently posted a strong lift in full-year profit.
In the year to June 30, the gaming group logged a
net profit of $169.3 million, a 59.3 per cent increase
on the previous year’s $106.3m.
Brisbane's
Treasury Casino
Jupiters’
makeover will likely happen next year.
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