New names for our casinos

New names for our casinos - 28th August 2015

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The Star Casinos Gaming Business Sports Television Entertainment Australia

Artist’s impression of the new casino, which will be known as The Star, Brisbane.


BRISBANE’S Treasury Casino and the Gold Coast’s Jupiters could be no more by 2017, as owners Echo Entertainment look to rename the icons.

Echo Entertainment is planning a rebranding in a bid to bring its Sydney, Gold Coast and Brisbane venues under the same moniker.

Echo said today shareholders will be asked to approve the name change at the group’s annual general meeting in November, which would rebrand the firm as The Star Entertainment Group.

Echo’s various casinos would then be known as The Star, Sydney; The Star, Gold Coast; and The Star, Brisbane. The name was chosen to build on the name awareness and recognition of the Sydney casino.

The rebranding will coincide with a significant investment program across all properties, the firm said, in order to bring Treasury Casino & Hotel in Brisbane and Jupiters Hotel & Casino on the Gold Coast into line with Sydney. Treasury will retain its name until the facilities are relocated to the new Queen’s wharf development.

The Star at Sydney will also receive a makeover. The firm said the “tipping point” for the investment programs is likely to be the second half of 2016 for the Gold Coast property, and 2022 for the Brisbane business.

Echo recently won, as part of a joint-venture, a multi-billion dollar tender to redevelop the Queen’s Wharf precinct located in Brisbane’s central business district.

The Brisbane facelift will be a multi billion-dollar project.

The successful consortium, made up of Echo Entertainment Group, Far East Consortium and Chow Tai Fook Enterprises, will convert the Treasury casino heritage building into a shopping centre, beating James packer’s Crown group for the tender.

Echo recently posted a strong lift in full-year profit. In the year to June 30, the gaming group logged a net profit of $169.3 million, a 59.3 per cent increase on the previous year’s $106.3m.

Brisbane's Treasury Casino


Jupiters’ makeover will likely happen next year.