PartyPoker launches in New Jersey

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After an intensive period of soft play testing, we are pleased to announce that following receipt of the requisite approvals from the New Jersey Division of Gaming Enforcement ('DGE'), our real money poker and casino games went live in New Jersey at midnight EST (0500am GMT) today and can now be played at nj.partypoker.com and nj.partypoker.com/casino.

Our partner in New Jersey, the Borgata Hotel Casino and Spa, was also given permission to go live with its two sites: www.Borgatapoker.com and www.Borgatacasino.com that operate using our proprietary technology platform as well as our poker and casino software.

Norbert Teufelberger, Chief Executive Officer of bwin.party, said:

"This is an historic day for us. It marks our return to the United States after an absence of seven years. Back in 2006, partypoker had an estimated 47% market share in the US and we have worked hard to ensure that our return delivers a truly great customer experience. The initial feedback from the hundreds of players who have already tested partypoker in New Jersey is encouraging.

"We are delighted to be 'back in the game' and are focused on providing great gaming entertainment to customers in New Jersey, with a full suite of casino games, including over 30 proprietary games that are exclusive to the bwin.party network, poker tournaments, jackpots and promotions. Our mobile and tablet offer, that will go live soon, will provide access to all of our games through both iOS and Android devices, allowing our customers to enjoy our games when they are on the move in the Garden State."

Notes for editors

Access to the Group's real money games in New Jersey is restricted to adults over 21 years old that provide all of the requisite ID and also the necessary geo-location data to confirm that they are present in the State of New Jersey.

Poker players at nj.partypoker.com and www.Borgatapoker.com will be pooled together on a single network, maximising the volume and availability of play for customers who will be able to enjoy a full range of tournaments and cash games whenever and wherever they want. This includes game variants such as No Limit Texas Hold'em, Pot-Limit Omaha and Fixed-Limit 7-Card Stud that will be available in traditional online cash game format as well as FastForward, our high-velocity fast-fold poker game. partypoker will have a broad range of poker tournaments on offer in New Jersey every day, with buy-ins ranging from $0.10 to $500 and guaranteed prize pools to attract poker players of all skill levels. Our marquee tournaments, 'The Sunday Majors', will also feature a $200 buy-in tournament with a $50,000 prize pool guaranteed this Sunday! Many promotions will be available to new players, including $15 free for all new players.

Casino games are also available at nj.partypoker.com/casino with over 50 games available at launch, 30 games of which are exclusive to the bwin.party network and cannot be played elsewhere. The portfolio includes an extensive range of table games and slots including blackjack, roulette and a host of branded slots that are familiar to casino goers in New Jersey including, Cleopatra™, Da Vinci Diamonds™ and our very own Kung Food to name but a few of the games on offer.

About bwin.party
bwin.party digital entertainment plc is the world's largest listed online gaming company. The Company was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011 ('the Merger'). Incorporated, licensed and regulated in Gibraltar, the Group has offices in Europe, India, Israel and the US and generated total revenue of €801.6m and Clean EBITDA of €164.9m in 2012. bwin.party is also licensed in Belgium, Denmark, France, Germany (Schleswig Holstein), Italy, Spain and Alderney, and commands leading market positions in each of its four key product verticals: online sports betting, poker, casino and bingo with some of the world's biggest online gaming brands including bwin, partypoker, PartyCasino and FoxyBingo. At the heart of our business, our proprietary software, online gaming platforms and a strong portfolio of games collectively differentiate our customer offer. Listed on the London Stock Exchange (ticker: BPTY), bwin.party is a constituent of the FTSE250 Index Series as well as the FTSE4Good Index Series.