Advertising agency will push hard
on new 3D poker site
After
the extensive word-of-mouth and gambling show
exposure new 3D poker online site PKR has been
receiving recently, one could be forgiven for
thinking that an advertising campaign was unnecessary,
but the newcomer shows no sign of turning down
the volume of its promotional efforts and this
week hired an agency to boost it.
Digital advertising agency Responsys Interact
has been selected for the task of coordinating
PKR's mobile and email campaigns. Responsys will
manage the multi-channel marketing campaigns for
the soon-to-launch site, including email, SMS/MMS,
and digital direct mail. Each communication will
be tailored and personalised to each customer
through integrating with both PKRs database and
its web analytic solution via Responsys' Automation
Gateway.
PKR
has created intense interest and speculation with
its high quality graphics, avatars and imaginative
camera zooming and player perspectives, although
there are fears in some quarters that the quality
of the production may prove too much of a load
on smaller graphics cards.
