Social media strategies: own content, sharing others content, or both?


Social media strategies; Own content, sharing others content, or both?

Content ownership vs Facebook vs Twitter vs YouTube vs DailyMotion vs Snapchat and the rest; A content ownership and sharing minefield

Media Man Int Facebook Media Man Social Facebook Media Man Int Twitter

Media Man Int Instagram Media Man Int YouTube

Profiles

Australia Wrestling Bitcoin Business Entertainment Sports

Advertising Promotions Contact Us

To post or repost? Or both?

Based on our decade plus experience in and around news media, social media, publishing and broadcasting, I would say part of any great strategy is to spread the risk and do an elements of both.

There's an expression, Content Is King, which I don't totally agree with. Profitability is king, but when it comes to content, ownership is very important and there's always an inherent risk to relying on social media companies too much, in case the social media giants let you down or stuff it up. Then there's the question of social media advertising campaigns being linked to bots and fake statistics.

Our recommendations: Have a multi-pronged approach to media, publicity, advertising and content management and strategy. Don't put all of your eggs in the one basket.

Before you ask, yes, the Media Man Group does over a selection of media, publicity and advertising services. Our strengths include over a decade in and around the Hitwise Australia top ten (entertainment - personalities category), strong Google SEO and Alexa rankings, highly links website and being very viable in the mainstream media industry, both in Australia, the United States, Asia and Europe.

Good luck and here's to your success in the social media space.

News

A Facebook for every season; Google getting googled by business and government

Google, Facebook defend role in media amid ACCC probe - 23rd April 2018

Google, Facebook show power of ad duopoly as rivals stumble - 29th July 2017

Google, Facebook could be fined billions - 8th August 2017

Google, Facebook are killing journalism - 19th May 2017

Google advertisers access risks; Adverts may go back to small and medium size new media agencies says Media Man - Online media shake up

Facebook's horror week and month gets worse; Under performed for American sports entertainment giants - March 2018

Facebook has finally been hit where it hurts the most - 20th March 2018

Rupert Murdoch pushes Facebook to pay news publishers for their work - 23rd January 2018

Google and bwin.party Digital Entertainment online gambling deal rumour - September 2013

Google and Facebook guilty of 'extremely low' standards says Martin Sorrell - 11th September 2015

Google and Bing to block piracy websites - 20th February 2017

Google Games developing a Google Casino product; Facebook developing Facebook Casino following Facebook gaming business developments

Google Follows the Money Trail to Gambling

Building Business and Communities; Double Bay & Districts Chamber of Commerce puts on impressive panel and networking event at Easts Rugby Union Club, Bellevue Hill

Directory

Twitch: Gaming, Sports, Pro Wrestling and Entertainment - Media Man Int list

Google Games promotions

 

Illustration by Eric Lobbecke (The Australian)

 

Pamela Andership in her Google Dress! That's smart advertising and PR