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advertising is a form of contextual advertising where specific keywords within
the text of a web-page are matched with advertising and/or related information
contextual advertising in general refers to the inclusion of advertisements adjacent
to relevant online context (e.g., Google AdSense), in-text advertising places
hyperlinks directly into the text of the webpage. In-text advertising is commonly
available from In-Text Ad Networks like Kontera using technology such as IntelliTXT,
or offered by publishers using Ad Serving technology from PowerLinks Media.
text advertising commonly works on a cost per click (CPC) model, which means that
each time a website visitor clicks on an In-text ad, the websites owner gets paid
by the advertiser. Other models include cost per impression (CPM), cost per action
CPA and cost per play CPP for multimedia content ads (also known as Pay Per Play
advertising is a form of targeted advertising for advertisements appearing on
websites or other media, such as content displayed in mobile browsers. The advertisements
themselves are selected and served by automated systems based on the identity
of the user and the content displayed.
(PPC), also known as cost per click (CPC), is an internet advertising model used
to direct traffic to websites, in which an advertiser pays a publisher (typically
a website owner or a network of websites) when the ad is clicked.
is commonly associated with first-tier search engines (such as Google AdWords
and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword
phrases relevant to their target market. In contrast, content sites commonly charge
a fixed price per click rather than use a bidding system. PPC "display"
advertisements, also known as "banner" ads, are shown on web sites with
related content that have agreed to show ads and are typically not pay-per-click
advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click
as one of their advertising models.
websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement
when a keyword query matches an advertiser's keyword list that has been added
in different ad groups, or when a content site displays relevant content. Such
advertisements are called sponsored links or sponsored ads, and appear adjacent
to, above, or beneath organic results on search engine results pages, or anywhere
a web developer chooses on a content site.
PPC advertising model is open to abuse through click fraud, although Google and
others have implemented automated systems] to guard against abusive clicks by
competitors or corrupt web developers. (Wikipedia)
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