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Virgin backs gaming channel - 2nd July 2008

Virgin television is set to back interactive gaming channel Challenge Jackpot.

Today´s launch is being pushed into the spotlight with a £3 million campaign created by London advertising firm Publicis.

The multi-media venture includes an interactive service on Virgin Media, a casino website and a live TV broadcast, which brings together Virgin Television and Two Way Gaming.

Challenge Jackpot´s television offering will run eight hours of live gaming shows a day and its flagship show will be Roulette Nation.

Publicis, which created the TV, print and online ad campaign is the fastest growing advertising agency in the world.

Neil Simpson, chief executive of Publicis, said: "Online gaming in the UK is evolving rapidly away from functional betting into a rounded entertainment experience."

According to gambling.co.uk, Richard Branson won the multi-million pound on-line gambling website Bodog.com in a hand of poker.

Calvin Ayre, founder of the company, was forced to step down as CEO after losing a no-limit texas hold ´em poker game to the ginger entrepreneur.

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