Games wins 'Best Gaming Affiliate Programme' at
Affiliate Marketing Industry's a4uAwards 2008
(Credit: Virgin Games)
London, 10th June 2008
PR: Virgin Games wins ‘Best Gaming Affiliate
Programme’ at Affiliate Marketing Industry’s
Monday 9th June 2008 – Virgin Games today
announced that it has won the title of ‘Best
Gaming Affiliate Programme’ at the affiliate
marketing industry’s a4uAwards 2008 - the
most prestigious affiliate awards ceremony in
awards reflecting all areas of affiliate marketing
were announced in front of more than 400 industry
specialists at the Award ceremony on Thursday
5th June at the Sheraton Park Lane Hotel, London.
event was organised by the largest UK affiliate
community, the 24,000 member strong affiliates4u.com
(formerly the a4uforum), to reward excellence
and innovation of both affiliates and experienced
affiliate marketing marketers.
independent judging panel, consisting of some
of the most experienced practitioners across the
industry, used a 200 points system to choose Virgin
Games affiliate programme for its commercial impact,
creativeness and use of innovative tools for affiliates.
Games was one of only four companies to be shortlisted
for the ‘Gaming & Casino’ Vertical
category, and fought off tough competition from
other well-established brands such as Jackpotjoy
(awarded ‘Highly Commended’), Income
Access and Loquax.
Leveque, Head of Affiliates, Virgin Games, commented:
are overjoyed to be recognised as the winner of
the ‘Gaming & Casino’ Vertical
category at the a4uAwards. We were up against
some highly reputable brands with well-established
affiliate program and are immensely proud to have
been awarded the top prize.
our work to be recognised by the largest affiliate
community in the UK is an honour for Virgin Games,
and a testimony to the quality and commitment
of the affiliate partners we are working with.
As a team, we have gone from strength to strength
over the past two years, and we will continue
to work hard on our affiliates program to ensure
that our partners are provided for many years
to come with efficient customer service, a solid
reporting system and quality marketing tools.”
Wood, Organiser of the a4uAwards, commented:
Games were a very worthy winner. With such a big
brand to work with, they could easily rest on
their laurels, but this simply isn't the case.
They won due to their unquestionable success with
figures from the program: growth in both Affiliates
wanting to work with them; and the subsequent
registrations uplift. Both of which speak volumes."