Virgin TV backs Challenge Jackpot with £3m
campaign - 1st July 2008
(Credit: Brand Republic)
LONDON - Virgin Television is backing
its new interactive gaming channel Challenge Jackpot
with a £3m launch campaign created by Publicis
Jackpot launches today with a TV channel and an
interactive service on Virgin Media, as well as
a website with casino games and a stream of the
TV broadcast. It is being launched by Virgin Television
with Two Way Gaming.
was appointed to create a TV, print and online
campaign and came up with the strapline "your
favourite place to play".
launch ads for the channel focus on the combination
of TV and interactive gaming that the new channel
offers. It will broadcast at least eight hours
of live studio programming every day.
launch, its flagship game will be 'Roulette Nation'
and this will be joined by live blackjack and
live bingo. Outside of its live output, viewers
will be able to play along with a range of automated
games supplied by Two Way Gaming, which will include
'Get Set Roulette', 'Face Up Hold 'Em' and 'Hot
Shot Keno'. TV presenter and reality TV star Jeff
Brazier, better known as the former Mr Jade Goody,
will be one of the hosts fronting Challenge Jackpot.
challengejackpot.com website launches with a multi-game
internet casino, as well as streaming of the television
Jackpot will be cross-promoted through the Virgin
Media Television channels, including Virgin1,
Bravo, Living and Challenge.
Webb, managing director of Virgin Media Television,
said: "Challenge Jackpot is the first step
to reinventing Challenge for the 21st century.
We want this new channel to continue the values
of fun and excitement that have long been synonymous
with Challenge -- but also to take the relationship
with our viewers to the next level of interactivity."
Simpson, chief executive of Publicis, said: "Online
gaming in the UK is evolving rapidly away from
functional betting into a rounded entertainment
experience. Publicis is delighted to be working
with Two Way Gaming and Virgin Media Television
on the creation of this multi-platform gaming