launches gaming channel - 2nd July 2008
Virgin Media Television has launched
a fully interactive gaming channel in collaboration
with Two Way Media.
Jackpot is now available on digital TV, via interactive
television, and online. It will sit in the entertainment
section of the Virgin TV EPG at channel 154, immediately
alongside Challenge and Challenge+1.
midnight, Virgin1 and Bravo 2 will also carry
daily simulcasts of Challenge Jackpot, meaning
it will be available to Freeview and Sky homes.
It is also available at www.challengejackpot.com
Way Media will produce all of Challenge Jackpot's
live output and all of the transactional elements
will be run by Two Way Gaming, a subsidiary of
Two Way Media.
channel will carry at least eight hours of live
studio games every day. At launch, the flagship
slot will be Roulette Nation, but this will be
joined later by other casino-style games.
the live broadcast hours, viewers will be able
to play along with a range of automated games
that will include Get Set Roulette, Face Up Hold
'Em and Hot Shot Keno.
managing director Jonathan Webb said: "Challenge
Jackpot is the first step in reinventing Challenge
for the twenty-first century. We want this new
channel to continue the values of fun and excitement
that have long been synonymous with Challenge
– but also to take the relationship with
our viewers to the next level of interactivity."
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