streaker stunt rings up priceless publicity, by Sarah
SPOT on CNN, articles in UK newspapers including
the front page of The Times in London, full coverage
in daily tabloid The Sun, the front page of Sydney's
Daily Telegraph, coverage in every newspaper around
Australia and New Zealand-what more could global
telecommunications company Vodafone ask for from
its Wallabies sponsorship, right?
In case you somehow managed to miss it, all that
publicity was generated by Vodafone's "accidental"
publicity stunt featuring two streakers who took
to the field at Saturday night's Bledisloe Cup
clash in Sydney with Vodafone symbols painted
on their naked bodies.
the event, which generated a storm of criticism,
Vodafone managing director Graham Maher has reportedly
said he knew about the stunt several days prior
and offered to pay any fines incurred.
in the UK in 1983, Vodafone operates in 28 countries
on five continents.
is currently positioning itself as a young, progressive,
of Vodafone's promotions agency Love, Monique
Haylen, has been reported as saying the streakers
generated an amazing amount of publicity and might
spark a new trend in guerrilla marketing.
could not be reached for comment this week, but
an opinion piece she has written about "Grab-your-attention"
marketing will appear in B&T Weekly next week.
moments in product placement