Win Gaming Media in Major UK Broadcast Gambling Deal

Win Gaming Media in Major UK Broadcast Gambling Deal
(Credit: Yahoo!)

Win Gaming Media's Subsidiary Two Way Gaming and Virgin Media Television Launch Gaming Channel "Challenge Jackpot" in the UK

NEVADA, June 30 /PRNewswire-FirstCall/ -- Win Gaming Media's (OTCBB: WGMI - News) subsidiary Two Way Gaming, a joint venture between WGM and leading UK TV production company Two Way Media, today announced that it has agreed a deal to launch a new channel, Challenge Jackpot in collaboration with Virgin Media Television (VMtv), part of leading UK entertainment and communications company Virgin Media.

Challenge Jackpot launches on 1 July 2008 and will be broadcast on Virgin Media's UK cable network alongside VMtv's long-established Challenge channel. The channel's output post-midnight will also be aired on VMtv's Virgin1 and Bravo2 channels, extending its reach to homes with satellite and digital terrestrial television. Challenge Jackpot will be a fun gaming channel, where viewers will be able to watch or play along with a variety of casino and skill-based games with the opportunity to win big money. WGM's Two Way Gaming will operate all of the gambling services associated with the channel, building on the company's experience of running live gaming services on TV and on the internet.

The new channel's ITV and IPTV services are powered by Win Gaming Media's wholly owned subsidiary MIXTV, a leader in TV 2.0 platforms. MIXTV's cutting-edge MIX Director and Enterprise server technology provides the tools to deliver live TV and streaming TV customer interaction, in addition to back office services for managing the multi-platform gaming channel CRM and financial services.

Challenge Jackpot will run at least eight hours of new live studio games every day. At launch, its flagship game will be Roulette Nation, which will soon be joined by live blackjack and live bingo games. In addition, viewers will be able to play along with a range of automated games supplied by Two Way Gaming, including Get Set Roulette, Face Up Hold 'Em and Hot Shot Keno.

Supporting the channel will be a new casino site http://www.challengejackpot.com, operated by Two Way Gaming. The channel's output will be streamed online and viewers will be able to play along as the action unfolds. Two Way Gaming will also be offering a full suite of licensed games, which will include well-known TV brands such as Cluedo, Monopoly, The Price is Right and Wheel of Fortune, among others.

Jonathan Webb, the managing director of Virgin Media Television, explained: "Challenge Jackpot is the first step in reinventing our Challenge brand for the twenty-first century. We want this new channel to continue the values of fun and excitement that have long been synonymous with Challenge - but also to take the relationship with our viewers to the next level of interactivity."

Shimon Citron, CEO of Win Gaming Media said, "We are excited to team up with a media giant in the calibre of Virgin Media Television. This combination of innovative platforms, great entertainment and the fast-paced thrill of gaming, delivered to the world's largest legalized gambling market, has the power to drive substantial business for WGM and Two Way Gaming."

About Win Gaming Media

Win Gaming Media Inc. (OTCBB: WGMI - News) is a leading software provider in the interactive gaming industry, delivering cross-platform systems designed to handle mass participation gaming over mobile devices, TV and the Internet. Win Gaming Media specializes in delivering innovative entertainment platforms, including TV 2.0 and interactive live TV gaming. With an array of world-class solutions deployed globally and partnerships with key players in the gaming arena, including Cablevision, Lodgenet and Two Way Media, its partner in subsidiary Two Way Gaming, Win Gaming Media is a driving force in the global gaming industry. Win Gaming Media is based in Nevada, U.S..

For more information please visit http://www.wingamingmedia.com and http://www.mixtv.tv.

About Virgin Media Television

Virgin Media Television has seven wholly-owned channels - some of the strongest brands in UK multichannel television: LIVING, LIVING2, Virgin1, Bravo, Bravo 2, Challenge and Trouble. VMtv is also BBC Worldwide's 50% partner in the UKTV portfolio of nine channels.

Virgin Media Television is part of Virgin Media, the UK's leading entertainment and communications company. Thanks to Virgin Media, consumers can for the first time, get everything they need from one company - a "quadplay" of digital TV, broadband, phone and mobile

About Two Way Gaming

Two Way Gaming is a private company registered in Alderney. It is a 50/50 joint venture between Win Gaming Media Inc. (OTCBB: WGMI - News) and Two Way Media, offering multi-platform gaming solutions and TV shows to the broadcast TV industry. It produces more than 50 hours of gambling TV shows a day, distributed on a number of Sky channels.

Two Way Gaming runs the only five platform single wallet gaming services in the world for Teletext. It operates the TeletextGames Channel on UK's Freeview, Teletext's analogue TV gaming system; a mobile service and an internet service - all driven by a Single Wallet Solution. This reaches over 11 million UK digital and analogue viewers weekly.

Two Way Gaming's The Winner Channel (http://www.winnerchannel.com), an interactive TV betting service on UK cable is available in over 3 million homes. The company also provides and operates white label gambling services including services in the UK for Channel Five, Channel Four, Virgin Media Television, Teletext, the Sun and others.

Contacts:
Win Gaming Media:
Rinat Rond,
Koteret Public Relations,
rinat_r@koteret.com
or Tel: +972-3-575-5778 x112

Patrick Robinson,
Head of Corporate and Public Affairs,
Virgin Media Television
+44-20-7299-5695
Mob: +44-7787-196-609
patrick.robinson@virginmediatv.co.uk

Anna Landon,
PR Manager,
Two Way Media
+44-7958-537-857
anna@twowaymedia.co.uk

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