television push on Australian network TV via Nine's
GO!, working says Media Man agency
Gonzo style journalism from ringside up to the rafters
- WWE RAW 9GO!
- WWE SmackDown 9GO!
text advertisement here from as little as $100USD
per 12 months
WWE's strategy to get in the heads of Australians
is working, as a concept.
what this is doing to the WWE's bottom line (revenues
from media, WWE Network,
events, merchandising et al, only a handful of people
in their Stamford, CT offices would know, along with
their accounting firm.
the naysayers doubt this, let it be known that I worked
directly in the Australian subscriber television industry
from 1996 to 2008 (Optus Vision and Optus Communications).
I've sold and bundle - package sold PPV events, from
the record breaking Sting vs Hogan (WCW), to WWE's
WrestleMania's, to Macho Comacho boxing matches, and
I've seen the buy sheets folks.
number of times over the past month I've heard people
talking about the WWE on the streets of Sydney's eastern
suburbs, and I didn't start the conversation - I overheard.
Folks, especially teenagers are talking about Roman
Reigns, Brock Lesnar, Braun Strowman, Shinsuke Nakamura,
Shane McMahon, Randy Orton and Kevin Owens. In fact,
I've heard folks talking about whether they should
in fact get the WWE
Network, so they can enjoy the full shows (of
RAW and SmackDown). I wouldn't make this up, just
to please WWE top brass or others.
do enjoy a good line of communication with WWE powers
that be - higher ups if you will (thanks Dusty
Rhodes)... you will get used to us quoting WWE
legends, if you keep reading our numbers on pro wrestling
err... sports entertainment.
- the time might be nearing for us to offer a bit
of television commentary on the business of professional
wrestling, and what it means in the news media space
anyone accuses us of being an know-all, or a showoff
(that used to be Dolph
Ziggler, prior to testing out an eclectic array
of elaborate ring entrances), many people are aware
of my background in the television business, namely
pay TV, as well as knowing the ropes of the professional
wrestling industry, despite not actually being a wrestler
(did some training a long long time ago - long story).
Many folks wanted to know what I thought of WWE's
renewed push down under into Australia, so your getting
what you asked for punters. And for free, so don't
complain too much, or we will have to starting charging
for this articles.
going to be interesting to see if or how that 9GO!
strategy of mainstream awareness plays out for the
WWE, in attendance to matches (Melbourne, Brisbane
and Sydney), as well as merchandising, advertising
revenues, and WWE Network subscriptions (currently
around 2 million, with around 1.6 being paid). Don't
ask me how many Aussie's are network subs - I don't
know, but I am as curious as you to find out. Ah,
that's a question for one of my key WWE contacts,
if he's prepared to spill the beans.
what's the upshot of the WWE being back on Australian
network TV? It's a good move, just as long as the
WWE is coming out on the right end of it, be it immediate,
short, medium or long term forecasts). Not too long
term planning hopefully, mind you - the WWE has significant
financial resources, not to mention global media sway
to cement themselves in for the long haul.
is well aware of pro wrestling alternatives, be it
New Japan Pro Wrestling (a favorite talent picking
ground), and then there's Impact Wrestling aka Global
Force Wrestling, or whatever name they want to go
under this week - sorry for the joke TNA. We respect
all pro wrestling, but you have to admit it's the
off the field shenanigans which are sometimes more
interesting than the in play - in ring activity. Much
like Australia's NRL and AFL, which the boys getting
into trouble at nightclubs, casinos, on holiday, an
in all manner of other scenarios. Fortunately the
WWE doesn't have those sort of non scripted dramas
regularly. Just don't mention to Vince,
Hayes the 'Plane trip of hell". You might
not like the response, especially if you get them
on a bad day. If the story is true, just maybe Brock
Lesnar is a lucky man to be alive. Not going to argue
with 'The Beast' or his advocate, in any event.
punters, so you at the matches, and make sure you
give your favorites and non favorites your loudest
cheers or jeers. Australia is ready to let our so
far unmet friend Roman Reigns here it (met and chatted
with your cousin Dwayne Johnson a few years back Roman.
Real nice bloke, so we suspect you are also. Don't
let the haters get to you. We know John Cena feels
the same way. Don't know about you but we are pumped
for Reigns vs Cena at No Mercy. Lesnar vs Strowman
should be a barn burner and mega Slobberknocker (Jim
Ross reference) also.
remember, those who can Do. Those who can't, are Fans!
Don't like our article? Tell the dog, or better yet,
the Big Dog of the WWE. He likely won't care either
fans and general public calling for movies and world
class documentaries on pro wrestling legends: Gorgeous
George, Andre The Giant, Bruno Sammartino, Rowdy Roddy
Piper, by Greg Tingle - September 2017
the media has said about wrestling over the years,
by Greg Tingle
tight new hold on our TV? by Ross Brundrett - 18th
Dad - The Big Chief, by David Little Wolf - 12th July
wrestling great Mario Milano - Australias
Elvis - dies at 81 - 17th December 2016
'Rowdy' Roddy Piper (from The Oregonian archives)
- 31st July 2015
Big Chief With The Big Heart: Wrestling With The Past
(The Australian Worker)
- WWE RAW 9GO!
- WWE SmackDown 9GO!
Boy' Ric Flair. Tremendous news to hear you are
on the mend legend
'The Snake' Roberts. Well worth the $10 for the
Strowman putting the hurt on Roman
Cena and Roman
Reigns in happier times!