Interview with Steve
Ahern, Founder of RadioInfo.com.au and Director of
A F T R S (Australian Film Television and Radio School)
did you get your start?
started in radio about 25 years ago and have worked
in Community, ABC and Commercial radio. The RadioInfo
website grew from my original company's website called
AMT (Ahern Media and Training Pty Ltd). It was
bought a few years ago by RadioWise, who have improved
the site massively and changed the name to RadioInfo.
did you the radio industry or did it choose you?
think it chose me. I was always talking on a mic or
constructing radio desks when other kids were playing
sport or building model aeroplanes. So I guess it
chose me. Since beginning in radio I have been on-air,
in production, in programming, news and management.
do you do when youre not attending to the RadioInfo
am Head of Radio at A F T R S (Australian Film Television
and Radio School)
do you like most about your chosen profession?
radio you can make a difference to peoples lives
by entertaining them or informing them. And it's FUN!
kind of people give you scoops and inside tips for
the latest movement and news sections?
are over 9000 stations or individuals who read the
RadioInfo site every week. Tip offs come from them.
Other stories I discover myself by talking to people
or observing industry trends.
professional and personal achievements?
- Taking 2CN to many number ones in my five years
in Canberra. Giving many great radio professionals
- the birth of my two sons Daniel and Liam. They are
did the RadioInfo website come about? (elaborate)
grew from my first company website. I started putting
up some industry info now and again and more
and more people started reading and asking me for
more. After a while it generated a momentum all of
its own and I realised that the other parts of the
site were not as important or profitable as what I
had stumbled on to. I guess it was something the industry
needed and I was happy to provide it.
much traffic / how many hits / how many impressions
10,000 hits per week.
many pages are there in the website?
20, but the main ones are News, Jobs, Movements, Show
Prep, followed by the discussion pages, news doctor,
technology and overseas news, and selector tips and
the website a profitable entity on its own, or does
it compliment other aspects of your business?
is now owned by RadioWise, so I would not like to
speak for them, except to say that it makes good money
and also contributes to their business. There are
more enhancements planned by RadioWise soon.
anyone ever done a website review for you? (I have
done 2GB, 2UE, SMH and your next, you will be glad
You're the first! Thanks.
has the internet helped you, and what have you done
to adapt to the internet space?
whole concept for RadioInfo would only work on the
internet, otherwise the production and distribution
costs would be too high to make it worth while.
adapted the site continually based on emails and other
feedback when people request something new.
me about your ups and downs in the business?
first year was strange because it was evolving. I
would write something and wonder if anyone was ever
reading it. Then as more time went by the feedback
came, showing that more people were indeed reading
it. The feeling moved from wondering to knowing
that it was being read.
are the main changes you have incorporated in web
design and database management, seen you have been
online with RadioInfo?
Grace, the RadioWise webmaster has done a complete
revamp of the site, putting behind it a powerful database,
which makes writing and loading stories much easier
is the most time consuming aspect of working on RadioInfo?
the news page update each week.
the site is useful to very many people, plus my love
of radio. If I could not write the news pages I would
still want to talk and write about issues in radio
somewhere, so I guess the site gives me the right
outlet for what I enjoy doing, even though it is time
do you do to relax?
time with my wife Serena and two boys. Listen
to music. Listen to the radio.
the course of your career, who has been the best to
Goward. A great journo and a very professional
person. But behind the strong exterior a nice person
and a mum who carers deeply for her family.
you have any mentors?
Over the years I have asked advice from many people,
who have all inspired me with their love of radio
and their willingness to give me advice. I think,
now that it is my turn to be in that position, it
is my turn to return the favour to anyone who asks
me for advice. Thanks to many inspirational broadcasters
who have helped me in my career.
is the best piece of advice you have been offered?
conspiracies are really just someone's stuff up that
they are trying to cover up!
greatest compliment you have ever been given?
did you write that crap! It's true"
do you think Derryn Hinch has performed better at
3AW, than was expected?
the station makes the star, not the other way around.
John Laws and Alan Jones seem to be exceptions to
main changes to you think will occur in the Sydney
radio market this year? (lots of talk about possible
sale of 2SM and more niche programming)
2SM sale is on again and off again constantly. Maybe
it's closer this time - only Bill Caralis knows that!
I think the next thing to shake the Sydney market
will be the sale of the final FM licence some time
in the next 12 months. The other shake up will
come when Laws retires - who will fill the vacuum.
Laws, Jones, Hinch, Price predictions, based on inside
inside knowledge other than what is published on the
site. I think Laws will remain strong despite
the recent challenges and will see out his 50th year
in style. I think Price will grow with help from Zemanek's
else you would like to share with me or our audience?
for making the RadioInfo site a success!
information can be found at www.radioinfo.com.au