Emma Barbato, Founder and Director, Emazon TV
Body and Sprit
your main job / career / business purpose?
TV has many branches it expands to however its main
purpose to educate predominately women and the fitness
industry of the rapid change in cultural psychology
in the health and beauty industries. I know it to
be a Rebellion that is being lead by women to break
away from commercial fitness and traditional weightloss
in to new industry of wellness. I educate, lecture
and coach people in the public and in their business
on ho to adjust to the change.
How and when did you break into
launched Emazon in 2000 after being inspired by a
2year study and exploration adventure in the US. I
conceived Emazon while training and studying in the
US as I knew there would be a growing demand for body,
mind and spirit to be united into one doctrine of
What's your motto?
change is here. Your body Your Rules
What's your main current project?
TV has evolved into being a production company of
events and education resources. So I am currently
working on a number of online development projects
for education as well as producing live events that
inspire and educate.
Best advice ever given?
It is very easy for this industry to consume you to
be there for everyone else. It can become a beast
of its own and can delude you to believe you are serving
purpose that can soon become a "sentence".
Dont ever allow what you do become an obligation.
It must be and ONLY must be for the pure excitement
and passion of expression. A lot of trainers and coaches
do struggle with this deep down as they can become
subtly addicted to the praise and adoration that comes
with helping people. You can never allow this to be
your driving force.
Business: Never attempt to do it all yourself. Get
a good graphic designer, accountant, online or social
media advisor, do workshops and courses that teach
you business skills along with your coaching education.
Gather a team of people who are good at what they
do so you can be good at what you do.
Are there one or two key people
that you have drawn inspiration from over the years?
If so, who and why?
partner Neil, as I admire his mental strength and
inelegance. His life story from the gangs in Glasgow
to representing the special forces and going on to
operate in some of the worlds most hostile environments
as a PC yet he remains so centered and grounded in
his own identify. A true Alpha male is a great source
of inspiration and support for any women to have in
My clients. The stories of the men, women and teens
who come to my events and workshops inspire my pursuit
of this rebellion. They are a testament to the human
spirit and the ability to transform their lives from
great pain for some to freedom.
What parts of Australia and the world has your business
taken you to?
All over Australia. From Regional NSW to WA, it has
taken me everywhere in the country.
How has the internet helped
expand your business?
a doubt. Social Media has been the most powerful communication
tool for my business. But it comes with its rules
and management tools. You must honour those in order
to make that platform work for you.
What business and life achievements
are you most proud of?
Emazon TV profile of clients without ANY agents, agencies
or big budget advertising campaigns. As it stands
at the point it is, the following is derived from
the pure connection of referral and being really good
at what you do. Even though those support platforms
may be used in the future for different types of projects,
I am proud that in the growth stages were fueled by
"connection" not manufacture marketing.
It tested by skill, my authenticity and my intentions
for doing what I do. You cannot be inauthentic or
manufactured in this space and the success of Emazon
is a testament to that.
What do you do to relax?
my man and my puppies tucked up away in our little
castle we call home.