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I/V:
Moya Dodd, f2 (Fairfax) Content Director - 25th February
2003
Greg
Tingle conducted a telephone interview with Moya Dodd,
to research information on the Sydney Morning Herald
website, for use in his SMH.com.au website review,
which is found on this website.
Some
of the quotes from the interview include:
the
website attracts a vast array of visitors. It adds
layers beyond what you see in the paper – for
example, interactive news polls; and multimedia resources.
Events as varied as natural disasters and terrorist
attacks to nude surfing at Bondi, whale sightings
in the harbour, and the approaching Oscar’s,
make a very measurable impact on traffic.
sections
such as Travel are strongly linked to purchasing decisions.
That’s why we’ve integrated opportunities
to get more information and follow through online
– for example, booking a flight or hiring a car.
it’s
about adding to the online user experience, and we
consistently achieve this.
.end.
Editors
note: Stay tuned for more interviews from The Sydney
Morning Herald.
Links:
www.smh.com.au
www.f2.com.au
www.theage.com.au
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