Interview - Moya Dodd

I/V: Moya Dodd, f2 (Fairfax) Content Director - 25th February 2003

Greg Tingle conducted a telephone interview with Moya Dodd, to research information on the Sydney Morning Herald website, for use in his website review, which is found on this website.

Some of the quotes from the interview include:

the website attracts a vast array of visitors. It adds layers beyond what you see in the paper – for example, interactive news polls; and multimedia resources. Events as varied as natural disasters and terrorist attacks to nude surfing at Bondi, whale sightings in the harbour, and the approaching Oscar’s, make a very measurable impact on traffic.

sections such as Travel are strongly linked to purchasing decisions. That’s why we’ve integrated opportunities to get more information and follow through online – for example, booking a flight or hiring a car.

it’s about adding to the online user experience, and we consistently achieve this.


Editors note: Stay tuned for more interviews from The Sydney Morning Herald.