Interview - Dave Fernandes

I/V: Dave Fernandes, Director, Creator & Designer, Ripe Digital Design:
15th December 2003

What's your background?

I studied Multimedia Production in Surry Hills before landing a job as a web designer for a graphic design company. During this time I have also built a reputation as a designer outside the work environment working on an array of jobs.

What are your main solutions?

Primarily web design followed by graphic design, logo design and interactive design. I am also growing on all of these plus more.

What motivates you?

Art, life, friends and music.

What aspects of business do you find most challenging?

The whole thing, that's why I do it.

What are your future plans as a designer?

Future plans as designer is to continue all my lines of work with my own art direction, affiliating with other groups such as photographers, film makers and writers to together combine and showcase works.

Who are your mentors?

My mentors... well firstly I think the people at for ever expanding digital design, Hi-Res from the U.K and Michael Franti (although music related - he has alot to say), and also Dave Taylor who spoke at the Digit Conference earlier this year for his raw and "no time for Tom Foolery" attitude.

What makes a good designer?

I think with understanding, flexibility, passion and confidence you can overcome anything.



You can check out Dave's work at e-mail:

Editors note: The quality of Dave's work speaks for itself. Media Man Australia secured the services of Dave for the logo of - the official website of Sydney radio announcer, Ben Starr. Needless to say, Ben loves Dave's work, and so do we. Media Man Australia is proud to promote Ripe Digital Design in it's "Clients, Sponsors and Affiliates" showcase.