Richard Webb, Chief Executive Officer, RedSheriff
your annual financial turnover?
total annual turnover is $10,050,231 for financial
year ending June 2002. This has placed RedSheriff
in 9th position for the 2003 Deloitte
Technology Fast 50 within Australia. RedSheriff
expects to continue to grow at about 50% per annum
over the next few years.
kind of disaster recovery systems do you have in place?
are a total of 9 data centres
around the world which have the ability to effortlessly
switch traffic for any reason. Two of these data centres
are located in Melbourne and process the actual data.
The data centres are all located in different ISPs,
ranging from MCI, NTT, Inet
and Telstra Clear to
name a few. Each centre is protected with backup power
and visible security measures.
do you measure KPI's on customer service?
employs one of our many product/service offerings
in quantitative research; inviting clients to provide
empirical feedback in relation to our Client Service
support and creating a global benchmark of customer
satisfaction across a base of over 1,000 clients internationally.
Based on these rankings, each Account Manager uses
this as a method of providing objective performance
feedback. RedSheriff also measures the uptime of its
systems with proprietary software developed in-house.
are your most notable client success?
is strong in many business verticals; namely publishers,
portals,financial services, sports, employment, travel,
real estate, government, FMCG, to name a few...We
have happy customers from around the world.
include Microsoft, Yahoo, CNN,
Forbes.com, Seek, Nikkei, Ziff Davis, NHL, News Corporation,
Association of Tennis Professionals and many
other local and global entities. Each client has managed
to improve their business operations and gain greater
insight as a result of RedSheriff's reports.
testimonials are located at http://www.redsheriff.com/1.2.0.htm
positive media coverage have you received?
of RedSheriff's internal media releases and external
located at http://www.redsheriff.com/cgi-bin/news20.cgi/Show?_id=6366
media has used RedSheriff's data throughout the world
to support their articles and have also discussed
the various activities that have occurred within the
company, from the Traffion
acquisition in December 2002 to its placement on the
2002 BRW Fast 100 list
and 2003 Deloitte Technology
Fast 50 to data capture methodologies etc.
is most new business acquired?
maintains a direct sales force presence in each market
and adopts a proactive focused approach in accelerating
penetration of key target business verticals including
publishers/portals, financial services, real estate,
employment, automotive, media, travel, sport and government.
The introduction of Market Intelligence
globally has significantly lifted RedSheriff's profile
as the definitive source of metrics. Given the extensive
brand awareness in Australia, many organizations now
also approach RedSheriff directly with a request for
a further explanation on services available.
many physical offices does RedSheriff occupy and how
many countries do you service?
services over 1,000 clients in more than 40 countries.
Physical offices are currently located in Sydney,
Melbourne, Auckland, Tokyo, Singapore, London, Milan,
Copenhagen, Stockholm, Cape Town, New York and Los
is the most promising new technology you are using
and /or rolling out?
ensures that all technology used is constantly evolving
and being used to meet clients' needs. RedSheriff
Media is the company's newest technology. The
benefit of this product is that it combines the advantagesof
both Ad measurement and Site measurement companies
into a total solution package so clients can delve
into this united relationship.
Another new focus is the emphasis on keyword tracking
given the growth in the purchase of key
words for Search Engines so there has been
a greater need to evaluate the ROI.
Market Intelligence will
also be aggressively expanded throughout the world
and will provide companies with a gauge on their ranking
from a competitor benchmark perspective in addition
to retrieving some comprehensive demographic information.
RedSheriff's new products: Media,
Profile, eCommerce and Market Intelligence
are all set to assist companies with their online
activities and audience to a greater extent than ever
Technology Fast 50 official website
Technology Fast 50 .PDF
section for more news and updates.