Media Man

ADSA

The South Australian Business Directory for Asians in Adelaide

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Binh An Nguyen, founder and director, Asian Directory of South Australia

Press Release

Australian – Asian Business Directory To Make World Its Oyster

Adelaide based ADSA (Asia Directory of South Australia), internet portal and media company, is set to expand nationally.

It sounds like an ambitious plan, but ADSA is also taking the right steps to make it happen, with the directory available online and in hard copy, and available in 3 languages, Australian, Vietnamese and Traditional Chinese.

ADSA founder and director, Binh An Nguyen, a Vietnamese native, came to Australia in 1991, with the dream of making a new life for himself. Today, with the opportunities in the media and new business, his dreams are starting to turn to reality.

Nguyen says, “The internet is bringing the world together and I am excited about the ways that ADSA is helping bridge the gap between traditional Australia and our neighbours in the Orient. We originally made our service web based, but now we also have a hard copy version similar to the Yellow Pages. We are serious about reaching our customers, on or offline”.

This media entrepreneur has done his research. There’s approximately 30,000 persons of Oriental background in South Australia and over half of Australia’s university students are from Oriental decent.

Nguyen is successfully plugging into existing business networks such as the Portal of Adelaide Chamber of Commerce and has enjoyed positive feedback from his local member of parliament.

Other global media companies have penetrated the Orient, namely Murdoch owned News Corporation, and who can forget the fanfare caused by Google’s entry into China.

That brings us to the question of censorship, content and search engine results. Nguyen assures us that ADSA results are not censored and that the content is client and market driven. Binh says, “We built the ADSA platform to cater for all users”.

So, where does ADSA find their audience? Nguyen explains, “Approximately half of our audience and clients find us on the internet in search engines such as Google and Yahoo! Whilst the others see our business directory that is found in Asian shops and places of business. We are also getting a lot of word of mouth enquiries and there’s quite a buzz going on in Oriental – Australian business circles”.

In this world where websites and directories are a dime a dozen, ADSA has identified an exciting niche in the market. If the world is one’s oyster, there’s a treasure trove for ADSA to discover.

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