Atari


Atari

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Atari

Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Infogrames Entertainment SA (IESA).Atari Interactive has in turn licensed the brand name and assets to Atari, Inc. (NASDAQ: ATAR), a 51% majority owned subsidiary of Infogrames Entertainment SA (IESA), encompassing its North American operations.

The original Atari Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as Pong and the Atari 2600, helped define the computer entertainment industry from the 1970s to the mid 1980s.

In 1984, the original Atari Inc. was split, and the arcade division was turned into Atari Games Inc..Atari Games received the rights to use the logo and brand name with appended text "Games" on arcade games, as well as rights to the original 1972 - 1984 arcade hardware properties. The Atari Consumer Electronics Division properties were in turn sold to Jack Tramiel's Tramel Technology Ltd., which then renamed itself to Atari Corporation. In 1996, Atari Corporation reverse merged with disk drive manufacturer JT Storage (JTS), becoming a division within the company.

Atari Interactive started as a subsidiary of Hasbro Interactive, after Hasbro Interactive acquired all Atari Corporation related properties from JTS in 1998.IESA in turn acquired Hasbro Interactive in 2001, and proceeded to rename it to Infogrames Interactive. In 2003, IESA then changed the company name entirely to Atari Interactive.

The company that currently bears the name Atari Inc. was founded in 1993 under the name GT Interactive. IESA acquired a 62% controlling interest in GT Interactive in 1999, and proceeded to rename it Infogrames, Inc. After IESA's acquirement of Hasbro Interactive and its related Atari properties in 2001, Infogrames, Inc. intermittently published Atari branded titles for Infogrames Interactive. In 2003, Infogrames Inc. licensed the Atari name and logo from Atari Interactive and changed its name to Atari Inc.Currently, Atari Inc. develops, publishes and distributes games for all major video game consoles, as well as for the personal computer, and is currently one of the largest third-party publishers of video games in the United States. (Credit: Wikipedia).

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