Paul Budde - Paul Budde Communication - BuddeComm

BuddeComm - news, reports, analyses, industry information

Paul Budde is the Managing Director of Paul Budde Communication (trading as BuddeComm), an independent global telecommunications research and consultancy company, which includes 45 national and international researchers in 15 countries. The company operates from Bucketty, in the Lower Hunter Valley, Australia.

Paul is frequently interviewed on radio and television current affairs and news programs, as well as by the leading national and international financial and business press. He is quoted in company prospectuses and his knowledge of the industry is a valuable resource at government level.

He specialises in the strategic planning of interactive services such as video media, Internet, multimedia and intelligent and value-added networks based on telecommunications, broadband and satellite networks. His particular expertise lies in identifying how these new media can be used by organisations to enhance their competitive edge in the market, and how they can be applied in mass markets. Paul holds a marketing degree from the Netherlands Institute for Marketing. His Strategic Workshop is a popular consultancy service, conducted throughout the Asia Pacific region.

Since 1978 he has been involved in writing strategic plans and market reports for many of the world's leading companies involved in the new media. He advised organisations and government authorities on the initiation, setting up and implementation of e-commerce and information services. He was involved in Europe's first broadband cable TV service in 1982 and established many public and private online services (now called Internet and Intranet).

Since arriving in Australia in 1983 Paul has provided management consultancy services in the Asia Pacific region. During that period he also established 70 telecommunications business publications and set up the largest telecommunications research site on the Internet.

In 1996, he initiated the Electronic and Online Services Forum. In 2001, he organised a National Broadband Summit and also initiated UtiliTel. The aim of these undertakings was to create an environment of improved understanding between major players in the industry. The following year he organised a Local Council Summit which led to many 'mini-summits' around the country, all aimed at empowering local communities to start up their own broadbanding projects.

Commencing in early 2000, Paul now conducts monthly Roundtables - highly successful events based on topical developments, with a key focus on networking, facilitating and discussion.

He belongs to prominent national and international associations and has been involved in the organisation and chairing of various international conferences and events. At Now 2000 he received the Australian Industry Award for services to the industry. He was voted 'Industry Advocate of the Year' in the Communications Day Readers' poll.

Paul is also Chairman of the Convict Trail Project, which he initiated in 1995, to restore, maintain and promote the 240-kilometre convict-built Great North Road between Sydney and the Hunter Valley. This has now grown into a multi-million dollar national heritage project.

Quote
Following is a quote from Richard Nickelsen, Senior Advisor of the Pacific Telecommunications Council, based in Hawaii. It was published in his editorial of the Pacific Telecommunications Review 2nd quarter 2001 (volume 22/ number 3). This issue features a 10-page article, entitled 'Asia - Wireless Communications - Cellular Networks', which is included in our Information Highways and Telecommunications in Asia - 2001 Reports.

'No one has more information on the Asian market than PTC member Paul Budde. Paul presents a formidable array of statistics that shows a dynamic growing market for wireless communications in Asia. He describes the options available in different countries, including cellular, personal communication services (PCS), fixed-mobile convergence (FMC), wireless local loop (WLL) and mobile satellite services'

One of the world's first online consultants

Since 1978, Paul has been involved in setting up electronic transaction and information systems in Europe, using in-house communication networks and videotex (now called Internet and intranet). Paul Budde Communication was involved in Europe's first broadband cable TV pilot in the early 1980s.

The company's role in setting up these systems was to advise organisations on how to benefit from the new information technologies. The users included Volvo, for spare parts ordering; Centraal Beheer, for the direct selling of insurance; C&A Retailing for direct ordering of fashion; and several communication services were set up for government authorities.

Leading telecommunications business consultant in Asia Pacific

In 1983, Paul came to Australia and since then, as Managing Director of Paul Budde Communication, has provided management consultancy services for electronic services and communication networks.

Paul Budde Communication assists organisations in all aspects of the electronic media, including:

* Market research and extensive information on convergence, interactive services and networks
* Market, company and country analyses
* Strategic and business plans regarding application of telecommunications and superhighways
* Advice to senior management (Strategic Workshops)
* Over-the-phone advisory service
* Website (www.budde.com.au) and electronic information service for intranets
* Information transfer and management training to in-house staff.

Business consultancy on New Media Services

The company produced a marketing report for Telstra, Australia, on the implementation of Viatel (predecessor to the Internet in Australia); developed Telebank for the Commonwealth Bank, the world's first nationwide electronic home-banking service; advised Telstra on the development of Electronic Yellow Pages; and worked with the Australian conglomerate Lend Lease on their in-house online communication service (intranet).

Paul designed and managed TAFEtext. This electronic information system provides a range of education applications throughout TAFE NSW (400,000 students) and was one of the first genuine intranet sites in Australia.

Paul Budde Communication also initiated and designed the Skytex system, an electronic airline information database operated by TIAS (Travel Industries Automated Systems), a joint venture between Qantas, Australian Airlines and Ansett. Skytex provides information about airline schedules, special offers, airfares and tourist information. Skytex also offers a gateway to the TIAS airline reservation system.

The company has provided training to both management and staff of the Australian Federation of Travel Agents, Telstra, major airlines, the Commonwealth Bank, Lend Lease, Westpac Bank and other companies and organisations. To date, it has been involved in the development of some 100 electronic information systems in Europe and over 150 in Australia.

Consulted by the world's leading companies.

Paul Budde Communication provides advice to some of the world's leading IT&T companies, such as AT&T, Telstra, Optus, Telecom New Zealand, Global One, Sharp, Fujitsu, IBM, Unisys, Digital, Hutchison, First Netcom, Spectrum Global, SITA, Hewlett Packard, Honeywell Bull, ICL, Cray Communication, Sybase, Sony and GPT.

Market research reports and strategic business reports have been developed for motorists' association, NRMA; human resources company, Computer Power; law firm, Allen, Allen & Hemsley; transport company, Mayne Nickless; publishing company, MacGraw Hill; Film Australia; Energy Australia and various government organisations.

These reports focus on new business opportunities in the emerging electronic markets and on establishing and developing new electronic products and services.

Annual Research Reports and Newsletter

The company publishes 70 telecommunications business reports. Click here for Catalogue and Price List.

Electronic Services

In 1997 the company launched what is believed to be the world's largest telecommunications information website (www.budde.com.au). Over 1,700 downloadable Web Reports are available from this service.

High profile in the international telecommunications market.

Currently, the company is involved in a range of new media projects, including interactive TV, Fibre-to-the-Home, broadband powerline, video-on-demand and telecommunications and IT. Paul regularly makes new media fact-finding tours through the United States, Europe and Asia in order to provide the latest information to his consultancy customers and publication subscribers.

Paul holds the position of consultant on telecommunications and broadcasting for the Australian Macquarie Dictionary publications, and also provides information for a range of prestigious government publications. (ABS, Foreign Affairs, Department of Communications, DIST).

Paul Budde is a member of the Australian Information Industry Association (AIIA) and the Australian Telecommunication User Group (ATUG), and he is a founding director of SPAN (Service Providers Action Network). He is involved in the Interactive Services Associations of the Netherlands, the United Kingdom and the United States. He is an adviser to several government departments and, in association with the Australian Government and AIIA, he has organised workshops for new independent content and service providers (film, advertising, telecommunication services and multimedia). These workshops were conducted in preparation for e-trading and further deregulation of the Australian telecommunications market. His initiatives in connection with the emerging service providers market culminated in 1996 in the establishment of the Electronic and Online Services Forum, in which over 20 industry groups have combined their efforts to address common policy and industry issues in this market. In the Information Industry section of 'Power 2002: who really runs Australia' - published by the Australian Financial Review - Paul Budde is acknowledged for his influence as a prominent analyst.

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Paul Budde - 10th July 2003

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*to book Paul Budde for your event, a "round table" or telephone conference contact us

Paul Budde Communication (PBC) is a global telecommunications and information highways research and business consultancy organisation, specialising in the strategic planning of interactive services such as video media, online, multimedia and intelligent and value-added networks based on telecommunications, broadband and satellites. The company's particular expertise lies in establishing how these new media can be used by organisations to enhance their competitive edge in the business market and identifying their potential application in 'mass-customisation' markets.

The company operates a global network of 45 researchers and consultants. Research reports cover 170 countries, 500 companies and 200 technologies and applications. The company operates what is believed to be the largest telecommunications research service on the Internet (www.budde.com.au) and has over 3,000 customers in 70 different countries.

Paul Budde holds a marketing degree at the Institute for Marketing (Netherlands) where he graduated in 1973. He worked for Rank Xerox as a product manager in Amsterdam from 1973 to 1978. In 1978, he started his own business which specialised in marketing consultancy.

One of the world's first online consultants - started in Europe
Since 1978, the company has been involved in setting up electronic transaction and information systems in Europe, using in-house communication networks and videotex (now called Internet and Intranet). PBC was involved in Europe's first broadband cable TV pilot in the early 1980s.

PBC's involvement in setting up these systems was to advise organisations on how to obtain the benefits of the new information technologies. The users included Volvo, for spare parts ordering; Centraal Beheer, for the direct selling of insurance; C&A Retailing for direct ordering of fashion; and several communication services for government authorities.

Leading telecommunications business consultant in Asia Pacific
In 1983, Paul came to Australia and, as Managing Director of Paul Budde Communication Pty Ltd, has provided management consultancy services in relation to electronic services and communication networks since then.

Paul Budde Communication assists organisations on all aspects of the electronic media including advice on:
· Telecommunications research and extensive information on convergence, interactive services and networks
· Market, company and country analysis
· Strategic and business plans regarding application of telecommunications and superhighways
· Advice to senior management Strategic Workshop
· Over-the-phone advisory service
· Website (www.budde.com.au) and electronic information service for Intranets
· Information transfer and management training to in-house staff.

Business consultancy on e-commerce and e-services:
The company has written a marketing report for Telstra Australia on the implementation of Viatel (the predecessor to the Internet in Australia); developed Telebank for the Commonwealth Bank, the world's first nationwide electronic home-banking service; advised Telstra on the development of Electronic Yellow Pages; and worked together with the Australian conglomerate Lend Lease on their in-house online communication service (Intranet). They also designed and managed TAFEtext. This electronic information system provides a range of education applications throughout TAFE NSW (400,000 students) and was one of the first true Intranet sites in Australia.

Paul Budde Communication also initiated and designed the Skytex system, an electronic airline information database which was sold to TIAS (Travel Industries Automated Systems), a joint venture between Qantas, and Ansett. Skytex provided information about airline schedules, special offers, airfares and tourist information. Skytex also offered a gateway to the TIAS airline reservation system.

Advises some of the world's leading companies:
Paul Budde Communication advises leading IT&T companies on strategic developments and business opportunities in the telecommunications market. Clients include: AT&T, Telstra, Optus, AAPT, MCT, Telecom New Zealand, Global One, Sharp, Fujitsu, IBM, Cisco, Compaq, Hutchison, PowerTel, Equant, Hewlett Packard, Honeywell, ICL, Siebel, Ericsson, Alcatel, Lucent, Krone, NEC, Oracle, Nortel, Nokia, Siemens, Energex, Sybase and GPT.

Telecommunications research reports and strategic business reports have also been developed for motorists' association, NRMA; human resources company, Computer Power; law firm Allen, Allen & Hemsley; transport company, Mayne Nickless; publishing company, MacGraw Hill; Film Australia; Energy Australia and various government organisations.

These reports focus on new business opportunities in the emerging (electronic) markets and on establishing and developing new electronic products and services.

Business Reports, Newsletters and 'downloadable' Internet Reports
The company publishes over 50 Research Newsletters and Reports (for more information see catalogue).

The 2,000-plus subscribers have access to Paul Budde's widely used free-over-the-phone consultancy service.

BuddeComm research is unique in its field.
Certainly, like everyone else, we provide the facts and the statistics - and we carefully monitor all the technological developments that occur in the industry. The information available on the BuddeComm database is unrivalled anywhere in the world.

But at BuddeComm we also take a broader view. We focus on planning, and we study the market from the strategic perspective that is so important if a business is to prosper. We identify new business opportunities and warn of potential problems.

And we look past the hype - taking that important leap into the real world. We look at the customers and make the connection between what the technology can do and what the market demands.

This is the only way a profitable business can be built around technology - by careful research and planning, and by giving the customers what they actually want.

High profile in the international telecommunications market
Currently, the company is involved in a range of superhighway video media projects, including interactive TV, full services networks, demand side management, video-on-demand, pay TV and the Internet. Paul Budde regularly makes superhighway fact-finding tours through the United States, Latin America, Asia, Africa and Europe in order to provide the latest information to his consultancy customers and publication subscribers.

Paul holds the position of consultant on telecommunications and broadcasting for the Australian Macquarie Dictionary publications, and also provides information for a range of prestigious government publications. (ABS, Foreign Affairs, Department of Communications, DIST)

Paul Budde is a member of the Australian Information Industry Association (AIIA) and the Australian Telecommunication User Group (ATUG) and a founding director of SPAN (Service Providers Action Network). He is affiliated with several international industry associations. He was a council member of the International Interactive Services Association (IVIA) and their liaison officer for Asian Pacific. Paul was the organising Chairman for the Asian Pacific Videotex Conference in Sydney in 1986, and the Conference Chairman of the Second International Value Added Services Forum in Amsterdam in 1988. He is an adviser to several government departments and, in conjunction with the Australian Government and AIIA, he has organised workshops for new independent content and service providers (film, advertising, telecommunication services and multimedia) in preparation for e-trading and further deregulation of the Australian telecommunications market. This culminated in 1996 in establishing the Electronic & Online Services Forum, in which over 20 industry groups participated. In 2001 he initiated and organised the National Broadband Summit, bringing together all players in the broadband infrastructure market. In that same year, he initiated UtiliTel, bringing together the electricity companies with the aim to explore in a cooperative format their telecommunications opportunities. This was followed by the Local Council Summit on broadband, putting cities and communities in charge of their own Broadband Agenda. In 2003 this was followed up with 'mini summits' in Perth, Armidale, Bendigo and a range of others are underway.

In 2000 he received the ATUG industry award for services to the industry. Communications Day, Australia's leading daily news source for the communications industry announced Paul Budde as the Industry Advocate of the Year in its 2000 Readers Poll. In the Information Industry section of the 'Power 2002: who really runs Australia' - published by the Australian Financial Review magazine. Paul Budde, from Paul Budde Communication, is acknowledged for his influence as a prominent analyst. In 2002 he was also awarded the inaugural NSW Heritage Volunteer Award for his involvement in the Convict Trail Project - the preservation, restoration and promotion of the 240km long Great North Road between Sydney and the Hunter Valley.

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