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Creative
CREATIVE
Creative
is the worldwide leader in digital entertainment
products for the personal computer (PC) and the
Internet. Creative was founded in Singapore in
1981 with the vision that multimedia would revolutionize
the way people interact with their PCs.
Famous
for its Sound Blaster sound cards and for launching
the multimedia revolution, Creative is now driving
digital entertainment on the PC platform with
products like its highly acclaimed ZEN line of
digital audio players. The company's innovative
hardware, proprietary technology, applications
and services enable consumers to experience high-quality
digital entertainment-anytime, anywhere.
Since
launching the phenomenally successful Sound Blaster
sound cards and setting the de facto standard
for PC audio in 1989, Creative has been able to
leverage on its leading-edge audio technology,
huge user base and strong brand name to expand
into the exciting lifestyle Personal Digital Entertainment
(PDE) market. Today, Creative is widely recognized
as a global leader for product innovation in the
audio and PDE segments, offering consumers a complete,
high quality digital entertainment experience
through Creative's hardware, software applications
and services. Finding the perfect balance between
form and function, Creative strives for every
product to be a sensory feast for the eyes and
ears.
Creative
is expanding the power of the personal computer
with a wide range of interactive PDE products
that comprises MP3 players, portable media centers,
multimedia speakers and headphones, digital and
web cameras, graphics solutions, revolutionary
music keyboards and PC peripherals.
These
products and solutions are marketed to consumers
and system integrators through a worldwide distribution
network that includes traditional marketing channels,
original equipment manufacturers (OEMs) and the
Internet.
Creative's
product innovations have won numerous international
awards and accolades throughout the years. The
more recent and notable awards include the Consumer
Electronics Show "Best of CES" awards
for four consecutive years for Prodikeys PC and
music keyboard (2003), ZEN Portable Media Centre
(2004), ZEN MicroPhoto MP3 player (2005) and ZEN
Vision:M MP3 player (2006). The ZEN Micro MP3
player also won the Ziff Davis Media "Best
of DigitalLife 2004" award.
Creative
has also set new audio standards with the launch
of its latest Xtreme Fidelity (X-Fi) audio platform.
The cutting-edge technology has gained wide industry
recognition and was selected by Popular Science
as the "Best of What's New in Home Entertainment"
in 2006 for bringing outstanding audio quality
to MP3 music.
Creative
has forged partnerships with some of the industry's
top technology companies and developers worldwide,
fortifying our strength and leadership in product
innovation and research & development.
Creative
also made strategic investments in a number of
US-based companies. Over the years, it has acquired
US-based Ensoniq, E-MU® Systems, Cambridge
Soundworks, Ectiva Inc. (formerly the NetMedia
group from OPTi), ShareVision® Technology,
Digicom Systems, Silicon Engineering Inc. and
3Dlabs. Creative is also a shareholder in US-based
Sigmatel, a Nasdaq-listed chip maker that supplies
sound chips to manufacturers of MP3 players.
Moving
forward, Creative's mission is to expand our leadership
role in the lifestyle Personal Digital Entertainment
market, using groundbreaking technology and leading-edge
designs for not just the technically savvy consumers,
but for everyone who enjoys entertainment. With
strong focus on our user-friendly interface, multiple
features and cool industrial designs, the Creative
brand is synonymous with lifestyle Personal Digital
Entertainment.
In
June 1994, Creative gained a public listing on
the main board of the Singapore Exchange (SGX).
Creative's
global corporate headquarters is located in Singapore,
in the heart of the Asia-Pacific region. It has
regional headquarters in the US (Milpitas, California),
Europe (Dublin, Ireland) and Asia (Singapore).
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