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Lingerie
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Victoria's
Secret is the largest American retailer of lingerie
founded by Roy Raymond in 1977.
2012 sales were $6.12 billion with an operating income
of $1 billion. The company sells lingerie, woman's
wear and beauty products through its 1,000 U.S. stores,
catalogs (annually mailing out 375 million) and website.
Victoria's Secret is wholly owned and the largest
holding of publicly traded Limited Brands company.
Victoria's
Secret is known for its catalogs and annual fashion
show: the Victoria's Secret Fashion Show.
Victoria's
Secret is credited with single-handedly transforming
"America's conception of lingerie"[6] by
pioneering "sexy underwear as fashion" and
"lingerie mainstream entertainment." The
societal manifestation is "the increased cultural
acceptance of shopping for undies" in the United
States.
Victoria's
Secret Angels
Although
it now refers to the brand's most visible spokeswomen
(while the fashion show models are referred to as
"Runway Angels"), the Angels started out
as one of Victoria's Secret's lingerie lines. The
models featured in the original advertising campaign
in 1997 were Helena Christensen, Karen Mulder, Daniela
Peštová, Stephanie Seymour, and Tyra Banks.
Due to their growing popularity, the brand used them
in several other advertising campaigns until Christensen's
departure. In February 1998, the Angels made their
runway debut at Victoria's Secret's 4th annual fashion
show, with Chandra North filling in for Christensen.
Their line-up has been changed multiple times over
the years and the brand currently lists 11 supermodels
on its website, including Rosie Huntington-Whiteley
and Chanel Iman. Among other recognitions, the Victoria's
Secret Angels were chosen to be part of People Magazine's
annual "100 Most Beautiful People in the World"
issue in 2007 and became the first trademark awarded
a star on the Hollywood Walk of Fame on November 13,
2007.
Other
notable spokesmodels for the brand have included:
Claudia Schiffer, Eva Herzigová, Ana Hickmann,
Oluchi Onweagba, Jessica Stam, Emanuela de Paula,
Katsia Zingarevich, Lais Ribeiro, and Toni Garrn.
Both Ana Beatriz Barros and Daria Werbowy are known
to have turned down an Angel contract.
Profiles
Miranda
Kerr
Fashion
Media
Man Fashion is part of the Media Man group of companies.
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Just
a few of the brands we have worked with closely include
Virgin Blue, WWE, UFC (Zuffa), Versace, Porsche Design
Group, Mercedes-Benz Fashion Week, Spring Racing Festival,
Mulberry, Billabong, Quiksilver, Levis, SoulMark,
Surf, Dive N Ski, and Lowes.
Lingerie
is a term for fashionable and alluring women's undergarments.
It derives from the French word linge, "washables"
— as in faire le linge, "do the laundry"
— and ultimately from lin for washable linen,
the fabric from which European undergarments were
made before the general introduction of cotton from
Egypt and then from India.
While the term in the French language applies to all
undergarments for either gender, in English it is
applied specifically to those women's undergarments
designed to be visually appealing or erotic, typically
incorporating materials such as Lycra, nylon (nylon
tricot), polyester, satin, lace and/or silk and not
applied to functional cotton undergarments. It is
commonly pronounced in English with a faux French
pronunciation (such as LONJ-er-ee in British pronunciation
or lonj-er-AY in American pronunciation).
The concept of lingerie being visually appealing was
a development of the later nineteenth century. Up
through the first half of the 20th century women selected
underwear for three major purposes: to alter their
shape (first with corsets and later with girdles or
bras), for reasons of hygiene, or for modesty. Women's
underwear before the invention of the crinoline was
often very large and bulky. As the 20th century progressed
underwear became smaller and more form fitting. In
the 1960s 'controversial' lingerie manufacturers such
as Frederick's of Hollywood begin to glamorize lingerie
and the idea of lingerie having a sexual appeal slowly
developed.
The lingerie industry has expanded in the 21st century
with designs that double as outerwear. The French
refer to this as 'dessous-dessus' which basically
means innerwear as outerwear. The boutique Faire Frou
Frou, which is an antiquated phrase meaning "show
it off", heralds this philosophy by categorizing
lingerie as an accessory with details such as straps
and lace trim that should be layered and shown as
part of one's outerwear.
Since
the mid-1990s women have had more choice in bra sizes;
the focus has changed from choosing bras in an average
size to wearing bras that actually fit perfectly.
In the UK, for instance, the media is fueling an awareness
campaign about the need for each woman to have a proper
bra fitting before every purchase.
Other companies have provided made to measure alternatives.
The world famous French House of Cadolle, now owned
by the fifth generation Cadolle, Poupie Cadolle, makes
bras, corsets and other lingerie on a made to measure
basis (also known as Demi-mesure for clothes adapted
to fit the customers' measurements). The made to measure
method is also used by British firm Kate Gibson Lingerie,
founded by Kate Mellor and Katy Gibson. Kate Gibson
Lingerie, taking the opposite track from Bravissimo,
only produces petite lingerie for women who wear AA
to 34B cup bras, thereby provided choice for smaller
women. Both Cadolle and Kate Gibson Lingerie use couture
fabrics and laces to created designer lingerie and
petite designer lingerie.
Within the UK the choice of lingerie available is
vast. In London Rigby and Peller are famous for their
fitting service, and produce their own branded lingerie
that sits alongside other brands such as Lejaby, Prima
Donna and other premium brands. Bravissimo specialises
in larger cup size bras, and has a huge choice of
Fantasie and Freya. For more provocative sexy luxury
lingerie Agent Provocateur is available in major UK
cities and online. A newer brand Boudiche emerged
in the last few years with boutiques in Scotland offering
designer brands sourced from around the world, including
from America Kiki De Montparnasse, Undrest, and more
unusual brands such as I.D. Sarrieri from Romania.
Drapers magazine, runs it's annual Drapers Awards
and includes a category for 'Best Lingerie Retailer'
in the UK. In 2007 this was won by Scottish Lingerie
Retailer, Boudiche, in 2006 by Marks and Spencer,
and previously Figleaves held the title for 2 years
running.
Companies such as The Natori Company, founded in 1977
by Josie Natori have helped expand lingerie beyond
bras and underwear into the areas of sleepwear and
loungewear, creating clothes that can be "worn
either to bed or out on the town."
Market
Structure
The
lingerie market at the turn of 21st century was driven
by the advent of modern technologies and fabrics that
help in designing innovative products such as laser-cut
seamless bras and moulded T-shirt bras. Designers
are putting greater emphasis on rich-looking fabrics,
laces, embroideries and brighter, more daring colors.
The global lingerie market in 2003 was estimated at
$29 billion. Bras accounted for 56 per cent while
briefs represented 29 per cent of the lingerie market
in 2005. The world’s largest lingerie manufacturer,
Victoria's Secret, operates almost exclusively in
North America. The European market is quite fragmented,
with Triumph International and DB Apparel leading
the market. (Credit:
Wikipedia)
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