Southern Cross Broadcasting

Southern Cross Broadcasting: Review of Operations

Southern Cross Broadcasting is one of Australia’s leading media companies. Over the past decade the company has built one of the most impressive and diverse networks of radio and television operations in Australia. Its interests extend from metropolitan and regional television to metropolitan radio and related businesses.

Today, the group’s extensive television and radio operations reach 94% of Australia’s population. Television interests cover metropolitan Adelaide and all regional areas of Australia other than Western Australia. Southern Cross Broadcasting’s radio interests serve the Sydney, Melbourne, Brisbane and Perth markets.


Channel 9 Adelaide
Southern Cross Ten Southern NSW covering the ACT and Southern NSW
Southern Cross Ten Northern NSW
Southern Cross Ten VIC throughout regional Victoria
Southern Cross Ten QLD
Southern Cross Tasmania
Southern Cross Darwin & Southern Cross Central
Central GTS/BKN covering Spencer Gulf region of SA, Port Lincoln and Broken Hill

2UE Sydney
3AW Melbourne
4BC Brisbane
4BH Brisbane
6PR Perth
Magic 693 Melbourne
96FM Perth
Other Businesses

Southern Cross Syndication, a program distributor and supplier
Southern Cross Tricom, an audio text service provider
Telecasters Communications, a broadband network carrier covering Queensland
Spencer Gulf Communications, a network carrier servicing the Groups needs in southern South Australia
22.5% interest in ntl Telecommunications, a broadband network carrier covering Victoria and NSW
A strength of the groups has been its ability to maximise profitability in an ever-changing technological and competitive environment. Over the years, Southern Cross Broadcasting has successfully restructured the operations of all divisions within the group.

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