Article No. 1 spot for news - 6th March 2008
(Credit: The Sydney Morning Herald)


The Herald's website,, has regained its mantle as the top news destination on the internet for Australians, knocking the PBL Media portal ninemsn into second place for the first time since July last year.

The Nielsen//NetRatings data for February shows that defeated ninemsn for the first time in all three key measures - monthly domestic unique browsers (UBs), page impressions and average daily unique browsers - in the news and weather category.

According to the internet industry ratings, attracted 388,129 average daily UBs, 4.2 million monthly UBs and a total of 140 million page views in February.

Ninemsn had 366,047 daily UBs, 3.8 million monthly UBs and 49 million page views last month.

Last July ninemsn for the first time conceded first place to in monthly domestic unique browsers.

However, when looking at average daily unique browsers, ninemsn was still ahead of then, according to Nielsen//NetRatings. It was only in the monthly figures, the preferred method for media owners and analysts, that claimed the top news site spot.




Website Review

The Sydney Morning Herald