Sporting Bet


Sports Betting Horse Racing is Australia’s biggest bookmaker and is part of the world’s biggest internet bookmaking company!

Sportingbet allows you to bet online with confidence on a wide range of Australian and International sports, from American Football, Horse Racing, Tour de France, English Premiership Football, Tri Nations Rugby, The Ashes, Motor Sports to Entertainment and Elections and many, many more!

What's more, you’ll discover that Sportingbet Australia gives you more choices with the widest range of betting options and racing and sporting events.


SportingBet Debuts

The Australia arm of online sportsbetting and gaming firm SportingBet has signed a deal with V8 Supercars Australia to launch a betting platform specially tailored for fans of the nation’s most popular motorsport.

SportingBet stated that would provide punters with a wide range of bets on motorsport alongside all of its regular markets.

' will have a range of motorsport markets that have never been seen before in Australia with everything from our normal win markets to quinellas, head-to-heads, lap times and many more,” said Michael Sullivan, Chief Executive Officer for SportingBet Australia.

' will also have betting on all our regular horse racing, Australian Football League, Rugby League and a huge range of other sports on top of all the new motorsport markets. It will be the one-stop-shop for punters and particularly those with an interest in V8s and other forms of motorsport.'

Founded in 1997, V8 Supercars is a 14-event touring car championship held in every Australian state alongside rounds in New Zealand and Bahrain. Crowds approaching 250,000 regularly turn up to watch the action from either purpose-built racetracks or street circuits.

'This is a tremendous opportunity for our fans to get a bet on the Championship with a totally reliable and Australia-wide betting organisation, one of the largest in the Southern Hemisphere,' said Tony Cochrane, Executive Chairman for V8 Supercars Australia.

'You can make a bet on any of the major sports and horseracing but is designed with a focus on our fans. We welcome SportingBet to the ever-growing stable of leading companies involved in V8 Supercars and we are certain that, over time, this will prove to be a strong partnership that will help grow our sport.'



Sportingbet PLC is a British e-gaming operator traded on the London Stock Exchange's Alternative Investment Market (AIM) (symbol: SBT.L), as of late September 2006 Sportingbet had a market capitalization in excess of UK£ 750m. The company's Group Chief Executive is Andrew McIver.

Sportingbet operates local-focused sportsbooks, virtual games and casino sites, and the online poker cardroom, Paradise Poker. Overall, the company has over 2.5 million registered customers in 200 countries, who place over one million bets (casino, poker, sports and virtual games) per day.

Sportingbet operates several websites. The largest of these are wholly owned and operated by Sportingbet. They also use a system similar to a franchise, in which independent website operators use Sportingbet's centralized software, financial services, grading, and customer service under license. These web sites receive a cut of the profits their customers generate.

Sportingbet acquired Paradise Poker in October 2004. Between then and January 2006, Sportingbet's share price increased more than 375%.

Sportingbet's corporate offices are located in London, England. They also have offices and call centres in the Republic of Ireland, Costa Rica, and Australia.

In October 2006, Sportingbet announced Paradise Poker would stop taking deposits from US customers, although most would be allowed to continue to play for another month.[3] Additionally, Sportingbet sold all its US-facing sportsbetting and casino businesses, including and, to a group of private investors for $1, and an assumption of $13.2 million in debts.[In February 2007, Sportingbet announced it was eliminating its Paradise Poker software and migrating players from there to its Sportingbet Poker platform. Prior to this, the two platforms had approximately the same number of players, but the Sportingbet platform had higher liquidity because that platform was part of a larger network. The brand name of Paradise Poker will be retained. (Credit: Wikipedia).