Virgin Group Ltd. is a British multinational branded venture capital conglomerate company founded by business tycoon Richard Branson. Its core business areas are travel, entertainment and lifestyle and it consists of more than 400 companies worldwide.

Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion.

 

Press Release

Virgin Games Launches TV Advertising Campaign

LONDON, UNITED KINGDOM - (Marketwire - Nov. 1, 2010) - Virgin Games, the leading online gaming company, has launched its first ever television advertising campaign for its casino site, Virgin Casino. The advert aims to cement Virgin Casino's position as the home of online slots by promoting the wide range of games that the company now offers, and the fact that it launches at least one new game every week.

The 20 second advert, which is part of a £500,000 campaign, uses a space theme to introduce viewers to the world of Virgin Casino and features well known online game titles such as Cleopatra, Da Vinci Diamonds and Monopoly Multiplier. It was produced by ABF Pictures with MGOMD acting as media planners and buyers.

Oliver Wilson, Casino Acquisition Manager, commented: "We had such a fantastic response from our first Virgin Bingo ad launched last year that we decided that this was the right way to go for Virgin Casino. Bingo received a 100 per cent increase in player registrations on the back of the first adverts aired late last year and this evidence suggests it makes absolute sense for TV to play a significant part in the marketing mix for the casino product.

"TV advertising is a new strategy for Virgin Casino and we believe a natural fit. Consumers like the familiarity and security of knowing they are playing with a trusted and reputable company. Being part of the Virgin brand helps this, while TV raises awareness of the casino product and the range of slot games we offer."

The advert premieres on 1st November and will run for two weeks. It is a test campaign covering two UK regions that will test Direct Response TV prior to a national heavyweight rollout in the future. The two week campaign will run mainly on ITV and Channel 4.

The TV advertising will be supported by a range of direct response activity including PPC and Display Media. Affiliate marketing will also play a significant role in the campaign and will run through Virgin Games' in-house affiliate system.

Launched in 2004, Virgin Games is one of the UK's leading online gaming sites.

Notes to editors:

About Virgin Games:
Virgin Games launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:

• Virgin Casino, offers content from a range of games suppliers including WagerWorks, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games.

• Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry.

• Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.