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Virgin
Central
Press
Virgin
Central, a revolutionary new kind of television channel.
Miami
to Vegas and the White House to the OC
Virgin Central offers a world of entertainment
Virgin Media, the home of one of Europe's biggest
TV-on-demand libraries, is making today a red-letter
day for TV fans, with the launch of Virgin Central,
a revolutionary new kind of television channel.
Virgin
Central heralds a new way to watch favourite progammes,
combining the simplicity of a traditional channel
with the choice and control of TV-on-demand technology.
Virgin
Media customers will be able to watch what they want,
when they want without having to follow listing guides
or even set the PVR. From catching criminals on CSI:
Miami to catching up on the gossip from The OC; to
finding out what the surgeons in Grey's Anatomy or
the spin doctors in the West Wing are up to, Virgin
Central has it all.
Other
top shows available on Virgin Central include: Nip/Tuck,
Little Britain; Alias, Criminal Minds and CSI: Crime
Scene Investigation.
The
channel is free and hosts a showcase of blockbuster
entertainment around the clock, selected from the
best of the company's TV-on-demand service. By pressing
one button and using a simple on-screen guide, viewers
will have instant access to different episodes of
the shows at any time of the day or night. The viewing
can then be stopped, rewound and paused - just like
a DVD.
Virgin
Media customers can choose from a variety of TV packages
to suit their needs, from a Medium package of 39 channels
and on-demand content, to an XL package of over 129
channels and on-demand content. Customers with the
XL package will also be able to watch subscription
on-demand content from HBO - the home of top shows
including The Sopranos, Six Feet Under and Entourage
- as part of their standard monthly fee.
Ernie
Cormier, chief commercial officer of Virgin Media,
said: "Virgin Central offers a feast of hit shows
in one place and is set to become the destination
of choice for TV lovers. By combining brilliant content
with the unrivalled versatility of our technology,
we have created something that no other company provides.
Virgin Central will make TV-on-demand the simple,
compelling service it should be."
The
new channel will complement Virgin Media's existing
library of TV-on-demand entertainment, which includes
over 500 movies, highlights from the previous week's
primetime schedule, classic series and music videos.
Together with a wide choice of broadcast channels,
a sophisticated personal video recorder and high definition
capability, TV-on-demand places Virgin Media's customers
at the forefront of the digital revolution.
To
find out more about Virgin Media services, consumers
can visit www.virginmedia.com
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