is a website that provides a reservation service
for hotels in Australia, as well as some international
hotels. It was created in March 2000 by Graeme
Wood, and was originally based in Brisbane, Australia.
It has since established offices in Canada, Malaysia,
New Zealand, Singapore and the United Kingdom.
Wotif.com has been listed on the Australian Stock
Exchange since 2 June 2006.
has been ranked by Alexa one of the top 15,000
trafficked websites on the internet.
many other travel websites, Wotif.com does not
provide limitless lists of hotel details. Instead,
the website provides information for the next
28 days, the reason being that "as a date
gets closer, hotels can often drop their rates".
Originally, the website only provided details
seven days in advance, this was expanded to 14
days in February 2001, and to 28 in September
2005, around the time it first sought a listing
on the ASX.
22 October 2007, Robbie Cooke became CEO of Wotif.com,
taking over from founder Graeme Wood, who moved
to the position of executive director. Cooke did
not receive a seat in the board of directors,
October 2007, Wotif.com placed a $57 million bid
for Australian travel website Travel.com.au. This
bid defeated Webjet's, causing the company to
sell its share in the site. The takeover bid also
gave Wotif.com a share in websites dealing in
"online flight, car, cruise and holiday bookings",
previously unchartered territory for the company.
Wotif.com's CEO, Robbie Cooke, said of the takeover
bid that "those brands give us an ability
to push into the flights area in particular but
we can also improve those brands' hotel offerings".
purchases advertising on Media Man Australia.