Website review: www.2gb.com.au
#1 in the Australian internet space
by Greg Tingle
2GB website is arguably Australias most impressive
online representation of a news media organisation.
Certainly as far as Australian radio station websites
are concerned, there is no equal.
website combines the right blend of up-to-date news,
functionality, interactivity, personality and usability
to cater for an audience as diverse as typical Australians,
journalists, sports fans, punters, technocrats
bright and vibrant website is an inviting home for
Sydneys number one rating radio station; the
flagship of the Macquarie Radio Network.
website is as functional, as it is informative, with
its recognizable logo, and the inviting blend of blues
and white throughout.
you enter and explore the multi award winning 2GB
site ( www.hitwise.com.au ), you are warmly invited
by the profiles of the 2GB announcers. In fact, who
could resist the invitation to listen live, via the
Real Player technology.
gets the feeling of becoming part of the winning 2GB
team as you scroll through the "personality profiles"
of announcers such as Alan Jones, Ray Hadley, Chris
Smith, Brian Wilshire, Phillip Clarke, Andrew Moore,
the Two Murrays , Jim Ball and more. Get
to read about your favourite broadcasters pastimes,
watch them via the webcam, and send in an e-mail,
thus beating the gatekeeper. The announcers
may even mention you whilst on-the air.
sends out e-mail newsletters to their database, with
the information they have garnered from this facility.
can tell you from personal experience that the announcers
do respond promptly to their listeners correspondence
via the website. This important feature further reinforces
the bond between callers and announcers.
can even take a sneak look at the station, by clicking
on the webcam option, to see whats really going
on in Studio 1 and Studio 3!
can also quickly glance at the vital "on-air
schedule" to see when their favourite announcers
and segments are scheduled. The programming section
lists the details of; Breakfast with Alan Jones, the
Ray Hadley Morning Show, Afternoons, Drivetime, Sundown
Rundown, SportsZone, and a plethora of evening programming.
Furthermore, the weekend line-up is listed, including
the popular 2GB Travel, Motor Torque and Garden Clinic.
online programming schedule is further enhanced by
dedicated subsites having been established to serve
the audience, such as Ray Hadleys Continuous
Call Team www.continuouscall.com and Sandra and Graham
Ross Garden Clinic located at www.gardenclinic.com.au
smorgasbord of archived audio news and interviews
is also offered in the Audio Library; including Alan
Joness Daily Comments, and such treats
as the Jones Christopher Reeve interview, and
Jones tribute to well-known broadcaster, Owen
community feeling is further enhanced by the 2GBs
free Community Noticeboard, where website visitors
can post information about upcoming community events,
in addition to accessing information about such events
in their part of Sydney.
"one on one" experience encourages a feeling
of closeness, and strengthens the bond, while enhancing
loyalty of the listener. This experience is a public
relations dream; and listeners who utilize the service
will likely advise others of the positive experience,
and encourage those people to tune in to Sydneys
#1 radio station.
photo gallery provides yet another opportunity for
2GBs fans to humanize the radio personalities.
Even the infamous head shaving for charity event,
Bluey Day, was documented, the website ensuring this
memorable event will not be soon played down.
makes public its commercial agreements with its advertisers.
Additionally, 2GB displays its announcers' "commercial
agreements", thereby becoming public information,
whilst helping avoid allegations and litigation.
has long been a hunger by members of the public towards
those in the media and entertainment business, and
Radio 2GB has clearly capitalized on this hunger for
a brush with fame, utilizing convergent
mediums, via their website, resulting in a truly memorable
2GBs website combines the definitive blend of
news, information, sports, branding and interactivity
for both commercial and public audiences.
number 1 in Sydney on the air, and on the web!
Radio 2GB: Trevor Long
online information *
Australian Bureau of Statistics www.abs.gov.au
*numerous days and searches performed.