marketing erupts outside WACA, by Braden Quartermaine
- 17th December 2006
The Sunday Times)
While the clash between the Ashes
rivals has taken centre stage, another fight has
been escalating off the pitch.
The ever-increasing phenomenon of ambush marketing
has flared again in Perth.
Perth Messages on Hold employee was fined $100
by the City of Perth on Friday for carrying a
cardboard cutout of Shane Warne sporting the company's
logo on a footpath outside the WACA.
is the most ridiculous fine the council will issue
all year and we will fight it on principle,"
said Messages on Hold's managing director Kym
Australia has gone troppo over a logo that is
smaller than what you could print on a T-shirt."
Lane, the man who copped the fine, was incensed,
given he was outside the stadium.
appears Cricket Australia is telling the Perth
City Council what is and isn't allowed in public,"
he said. "It's a joke."
sponsors, who pay millions of dollars to back
events, are seething at ambush marketers' increasing
most anticipated summer of cricket began with
Lion Nathan, through the XXXX Gold beer brand,
launching a beach cricket series to cash in on
Australia has a huge sponsorship agreement with
rival brewer Fosters.
Border resigned as an Australian selector after
agreeing to take part in the beach series.