Aspinalls, Titan Casino, Titan Poker, JackpotCity,
Casino Club, Slots Club, Belle Rock, Euro Partners
and others target Asia Pacific - July 2009
The past month has seen a surge
of both established and not so established igaming
and gaming companies make a push into the Asia
appears apparent that some of the gaming entities
have more than just a casual interest in Australia,
judging by some of the game titles. Try "Goanna
Gold", "Cool Bananas", "Kangaroo
Zoo", and "Shaaark" on for size!
saw some of their PartyCasino.com
titles enjoy a rise in popularity as Tom Cruise
(Mission: Impossible and Top Gun) fame, and his
partner, Katie Holmes, have been spending time
in Melbourne, using James Packer's Crown Towers
as a base.
are making a push with their Aspinalls Online
Casino and Aspinalls
Online Poker. Aspinalls have quite a colorful
history, with the late, great, John Aspinall said
to have ties and friendships with Australia's
Packer family. In recent years it has been reported
that Australia's James Packer has done business
deals with Damian Aspinall. No doubt Aspers would
be most welcome to accommodate the needs of casino
whales, in both an online and offline capacity.
Aspinall Jr has been spotted out and about with
Australia's Elle "The Body" MacPherson
a number of times over the past year, so Aspers
wins points for that alone.
Casino and Titan
Poker both Playtech powered casinos have also
identified the Asia Pacific region as a go ahead
region for growth. Titan have come up with some
impressive and generous bonuses for signing up
at their online casino brands.
Nugget Online Casino, both part of the Belle
Rock Entertainment family, rose to prominence
in Australia last year with their promotion of
blockbuster movie hits, Tomb Raider and Hitman.
JackpotCity is powered by Microgaming, which incidentally
is also the software that powers Australia's Captain
Cooks Casino. Captain Cooks Casino is by all
accounts a favorite with the Aussie's, so it looks
like a battle of sorts may be on the horizon for
the patronage of players who prefer Microgaming.
Club and Slots
Club, both powered by Boss Media, proudly
have "Kangaroo Zoo" in their casino
game stable. In recent months they have added
more games, revamped the websites, and enhanced
multi currency options.
Partners, the European gaming powerhouse is embarking
on a campaign pushing forward their highly respect
casino brands into the Asia Pacific. Sources advise
to be watching out for Casino
Tropez and Europa
Casino, to name but a few.
Games maintains presence in Australia and
their Transformers online slot game is impossible
to miss, thanks to the blockbuster movie launch
last month. Virgin looks to have taken a page
out of the Marvel Entertainment book, pushing
forward a traditional entertainment brand. Marvel
Entertainment is working on a Thor movie, so one
would expect the Thor slot game to enjoy some
renewed popularity. Virgin Casino top brass has
recently gone on record via the Virgin.com website
portal about the ups and downs of the online casino
and igaming industry. Virgin's Richard Branson
has approximately 200 companies in a range of
industry verticals, so Virgin are certainly spreading
their risk. Virgin recently ceased their Pikum!
brand, however they remain one of the world's
strongest and most respected brands. Let us not
forget that celebrated film producer and director,
Steven Spielberg has made a financial killing
in the gaming sector over the decades, however
it's his movie making that most of the world knows
have ramped up their progressive games and online
slot game offerings, so they can expect to see
more casino fans flocking to their casino, better
known for the 3D casino and online poker experience.
PKR are looking to continue their red hot streak
in media, building upon their recent promotions
tied in with the World Series of Poker, and are
said to be sponsoring a number of upcoming events
including the Asian Poker Tour, which is enjoying
strong presence in Macau and Philippines of late.
help cope with the current interest from the world's
igaming and gaming entities, Australia's Mediaman, the media and publicity company,
has ramped up portal development operations and
also plans to launch more website portals including
more for the gaming sector. MMA's Casino
News Media, Australian
Casino News and Classic
Slots Online have been reporting a rise in
rankings in recent months, as they strive to achieve
Hitwise Australia top ten status. Media Man director,
Greg Tingle, reckons its online a matter of time
before Australian gaming figures, John "Singo"
Singleton and Gerry Harvey, make a major play
into Australian online gaming space, most certainly
in the horse racing sector. Pokies baron, Bruce
Mathieson, continues to do very well out of his
pub pokies deal with Woolworths and the like.
Bodog's Calvin Ayre is rumored to still being
eyeing off Australia, and is making a splash on
Facebook and Twitter. Mediaman is preparing
a pitch to put to their connections at TVS Channel
31 Community TV, and sees the igaming and gaming
sector as a new source of revenue for the community
media sector. The gaming sector is said to be
a significant source of revenue to fund Media
Man's philanthropic and community endeavors, so
TVS would do well to consider their pitch. Australia's
SBS are said to also be open to approaches on
new revenue streams, and ABC online has increased
their online gaming involvement, with an online
"Grandstand's Ultimate Ashes" game available,
adding to their "Good Game" offerings.
Australian government would be watching the igaming
developments unfold in the US and Europe, as the
game of skill vs games of chance debate continues.
Now many sports betting experts are arguing that
sports betting is largely a game of skill, following
recent court findings on poker. You can bet that
the UFC is watching this space closely and a number
of sports betting operations in the US are said
to have broken records with UFC 100, including
with the Brock Lesnar fight being the prime money
maker, both for betting and Pay-Per-View buy rates.
One can bet that Sen Stephen Conroy's office would
have now heard of the upcoming motion picture
staring Kevin Spacey, 'Casino Jack'. Spacey plays
lobbyist Jack Abramoff, known for his Indian casino
connections and lobbying. His career sees him
land him in jail. Expect to hear whispers about
the movie by the Tabcorp and Crown Casino fraternity.
has seen a number more incidents at bricks and
mortar hotels, pubs and casinos, so having a bet
on the pokies at an online casino may be even
safer and more enjoyable that one might have first
thought. As always, take note of the casino and
brand names and reputation, and gamblers are advised
to know their limits, meaning set a financial
limit and stick to it. In addition, gamblers are
advised to ensure their gambling stays enjoyable,
and if it stops being fun, its most likely time
to stop. As the old Aussie term goes, Bet with
your head, not over it.
friends at Gambling911,
GPWA and eGaming
Review see the gaming and igaming industry
as being one of the world's most recession resistant
industries, but certainly not recession proof.
mainstream press in Australia is starting to cover
the industry in more details, with regular coverage
being offered to the likes of PartyGaming, Joe
Hachem (PokerStars connection) and the World Series
side of the gaming, igaming and gambling sector
you look into, there's plenty of exciting developments,
be it technology advancements, legal developments
or just new games, as the industry does its best
to be a good corporate citizen and do the right
thing by authorities, gaming regulators and players.
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