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How
to Clinch Media Sponsorship, by Greg Tingle
Clients
and associates of Media Man include: Messages
On Hold - Kym
Illman - Markson
Sparks
Lining
up a media sponsor can be one of the most powerful
ways to attract attendees, donations or volunteers
for your fund-raiser or special event.
The
media (and often local council) co-sponsor these events
for many reasons. Yet competition is fierce in the
event-planning world for media sponsors. Some TV community
affairs directors and execs routinely get several
dozen requests a week for sponsorships. That’s
why your "pitch" (love that word) must stand
out in the crowd.
First,
however, you need to understand why the media are
eager to team up with community groups like yours
(and ours) and co-sponsor events:
It
makes the media outlet look good in the community
It
can sometimes mean additional publicity, even by competing
media
It’s
an inexpensive way for the media outlet to spread
the word about its good deeds.
It
gives the media a chance to sell more newspapers at
an event.
Having
its name associated with successful community events
and projects enhances the media’s credibility.
Sometimes
media celebrities such as news anchors are asked to
serve as emcees, thus elevating their profile in the
community.
It’s
the right thing to do.
Now,
here are the main reasons why you should go after
a media sponsorship for your special event:
It
will save you thousands of dollars in advertising
costs because newspapers magazines, and TV and radio
stations typically donate free ads.
A
media sponsor will give your event more credibility.
The
media sponsor might give you more publicity than it
would have otherwise, particularly if it’s a
TV station. This is not necessarily true with print
media, however.
*Greg
Tingle is the director and broadcaster of Mediaman, TV Presenter with Channel 31 in Sydney,
Australia, radio and internet broadcaster, journalist,
writer and all-round PR Man.
Links:
Articles
Controversy
will fatten Ponting's bank balance
Banking
Ms Burqua - Will Max bank Ms Burqua - B&T
Sponsors
duck fallout from falling stars - The Australian (Media
And Marketing)
Guerrilla
tactics: The new face of marketing - Marketing Magazine
Maroubra
Fun Run - The Daily Telegraph (Weekend Planner)
Ambush
marketing comes under fire - B&T Marketing &
Media
Solar
challenge tilt at hopeful Dutch - Sydney Morning Herald
& The Age - (Drive)
Foxy
Corvettes - The Daily Telegraph (Cars Guide)
Other
Mediaman:
Sponsorships, Clients and Affiliates
Article:
Joy's World, by Greg Tingle and Yvette Moore
Article:
Year in Review: Youth Community Station FBi
Article:
Government Grants: A hand out or a hand up? by Greg
Tingle
Article:
Jump On Board: Group Therapy Pays Off, by Greg Tingle
Article:
What Is Coke? by Greg Tingle
Book
Review: Show Me The Money! by Greg Tingle
Mr
PR: Max Markson, by Greg Tingle
Article:
The Man They Call Harry M, by Greg Tingle
Article:
The Great Aussie Promoters, by Greg Tingle
Article:
The Great Yankee Promoters, by Greg Tingle
Article:
Talking Television with Greg Tingle
Mediaman:
Media Releases
Testimonials
Bio:
Greg Tingle
Note:
Potential clients, advertisers and sponsors
Mediaman works with TV, Radio, Print, Internet,
Events and Relationships
The
Mediaman website attracts approx 100,000 hits per
month (approx. 100,000 unique visitors per month)
- Reference: Hitwise Australia, Webalizer, Alexa -
Statistics
Mediaman: Sponsorships, Clients and Affiliates
For
more information contact:
Mediaman
e: greg@mediaman.com.au
w: www.mediaman.com.au
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