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iGaming Ads Banned in U.K.
(Credit:
CAP Newswire)
Online bingo advertisments allegedly
"appeal to children", per Advertising
Standards Authority
April
1, 2009 (CAP Newswire) -- Continuing to dictate
the supposed moral authority of the United Kingdom
at the expense of Internet business, the U.K.’s
Advertising Standards Authority (ASA) has ordered
Tombola Bingo to remove two of its advertisements
from circulation, a number of media sources have
reported this week.
According
to Bingo.org, the popular bingo site is under
orders to remove its ads because of complaints
issued by just one citizen -- a situation that,
while seemingly unfair, is sadly not unique regarding
the ASA.
“ASA
maintained that the Tombola Bingo ads, which featured
a funfair scene and roller coaster ride, as well
as a hot air balloon and a battleship, appealed
to children and youngsters and therefore went
against the regulations set in place by the UK
Gambling Commission,” states the article.
Tombola
Bingo is arguing that the ads simply reflect its
new bingo game offerings, with a fun attitude
that “acted as a metaphor for the online
bingo experience and which would attract new bingo
players but not attract a younger audience”.
Unfortunately, that argument is not likely to
sway the staunchly authoritarian ASA.
Read
the original report at Bingo.org here.
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