Gambling Heating Up in Australia - 6th February 2009
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The online gambling industry is really
starting to get hot in Australia it seems.
land down under is seen as the land of opportunities,
but it is often forgotten by the folks up north. That's
not so much the case with the online gambling sector.
Last month we watched with excitement as the Aussie
Millions Poker Tournament turned out yet another millionaire.
It's now among the most popular live tournaments in
the world today.
of the world's top online casino brands have been
doing the ring around down under to see what media,
PR, spin and online exposure mileage they can secure
in the land known to be settled by convicts, back
in the days when Captain Cook set shore and 1000s
of Aboriginals were murdered in the progress.
known media analyst and entrepreneur, Greg Tingle
of Mediaman is taking his share of the phone calls
and letters of enquiry.
been doing business with some some of the world's
top online casino brands for a number of years now...
Virgin Games, PKR, 888, WPT and Betfair. Recently
the amount of enquiries coming in has been huge,"
Tingle told Gambling911.com Friday. "We've locked
down business deals with PartyPartners, Slotland,
JackpotCity, The Bingo Affiliates, BetCruise, and
recently we joined our mates down the road here at
Bondi Beach... Rewards Affiliates.
Cooks Casino has been hugely popular, but I haven't
figured out whether it's the Bondi Beach locals or
international whales coming to our region to check
out the bronzed Aussies. We were privileged to spearhead
the Ezybet sports betting media and publicity campaign
which attracted major Australian and international
of the excitement centering around the Australian
sports betting sector has to do with deals being reached
with the NRL (National Rugby League).
NRL (National Rugby League) is like a religion in
Australia, and punters love having a punt," said
Tingle. "The massive campaign was impossible
to miss, and sources at the NRL are even looking at
following some aspects of the TitansBet (Gold Coast
Titans) business model".
also says, "There was also good interest by worldwide
online casino entities to penetrate Australia, but
the Ezybet exposure and worldwide story has really
lit a fire under the industry."
online casinos and poker sites will be entering the
Australian market in the coming months, Tingle advised.