|
Online
Gambling Heating Up In Australia, by Greg Tingle
(Marketing Magazine)
The world of online casinos and
igaming is really heating up down under in Australia,
as recently reported on Gambling911.
I own
and operate Sydney based media, publicity and
portal development company, Mediaman.
We recently made the Hitwise Australia top ten
awards for the fifth year running in the entertainment
- personalities category. We're averaging 1 million
hits per month, and that's just on our main website,
never mind the other half dozen sites.
The
interest and growth in the online casino and igaming
sector over the past 6 - 12 months has been significant
enough for us to justify opening a dedicated online
casino arm, Casino News Media. This also compliments
our Australian Sports Entertainment website. We're
also looking at a dedicated website portal themed
for Australian casino news.
In
the past month alone we have driven forward companies
with Ezybet, The Bingo Affiliates, BetCruise and
JackpotCity, and we're also doing some major b2b
affiliate based campaigns with PartyGaming - PartyPartners,
Virgin Games, PKR and Rewards Affiliates.
Captain
Cooks Casino, established in 1999, is also going
really well, which demonstrates that geographic
location does make a difference even to online
gamblers, Aussie themed online casinos compliment
Aussie website portals, and that being able to
receive (and pay) funds in a variety of currencies
is an advantage. The Bingo Affiliates also have
dedicated websites for many regions, with portals
for Australia, Canada and France. BetCruise has
taken the cruise liner and lifestyle look and
feel theme to their website, and also promotes
the trust factor in their casino. Captain Cooks,
Virgin, JackpotCity and Rewards Affiliates are
also well trusted, especially for the online casino
industry.
Part
of our strategy involves matching up tradition
media coverage to new media, having the right
balance of news, publicity and online advertising,
and spreading the traffic across a variety of
website portals, which all compliment each other.
As we grow new websites are developed and launched,
in line with increased traffic and revenues. We're
soon expanding again with projects relating to
World Poker Tour, World Series of Poker, Paramount
Pictures and Marvel Slot Online, based on Marvel
entertainment super hero online slots.
Mainstream
entertainment themes have generally adapted well
to online gaming, and one need not look further
than the slots by Marvel including The Hulk, Spider-Man
and Fantastic Four, and PartyCasino's The Terminator,
The Godfather, TOP GUN, MISSION: IMPOSSIBLE, and
Saturday Night Live. My sources tell me that the
online casino world can soon expected themed slots
on Rambo, Frank Sinatra and Dungeons & Dragons.
Having
the right partners and alliances continues to
play an important role. For live and near live
newsfeeds we have Fairfax, The New York Times,
search - Google, web hosting - SIS Group, and
very good relationships with News Limited, CasinoAffiliatePrograms.com,
Gambling911 and other gaming and mainstream press,
including in the all important Las Vegas and New
York.
Online
casino news portal development is also a low risk
business, opposed to owning and operating a traditional
casino, as I'm certain bean counters at Crown,
Tabcorp, Trump and Las Vegas Sands could attest
to.
It's
all a battle for the entertainment dollar, eyeballs,
traffic, advertisers and customers.
With
all things considered, the news portal and online
casino news portal development sector would appear
to be an attractive industry vertical to operate
in. We've most certainly found it to be an exciting,
fun and profitable sector.
Scoop
- The Australian newspaper to run a special 6
to 8 page feature on gambling, gaming and betting
this March. Be watching out for 'The Punt'.
Profiles
Gambling
Online
Gambling
Online
Casino
iGaming
World
Casino Directory
World
Gaming Directory
News
Casino
News
Online
Casino News
Gambling
News
Australian
Casino News
|
