Party signs white label deal - 17th March 2009

Party Bingo owner PartyGaming is set to create a bingo and casino service for DM plc after signing a 'white-label' agreement.

DM is a marketing firm specialising in customer recruitment and database management for clients in the UK.

“As the UK market leader in our sector, DM welcomes this exciting opportunity to make our assets work harder by offering customers exciting and entertaining online bingo and casino games,” DM Chairman Adrian Williams told iGaming Business.

”We are delighted to be working with PartyGaming and look forward with confidence to developing a highly successful business-to-business relationship.”

The new gaming service will be DM-branded and is PartyGaming’s second ‘white-label’ agreement this year.

“We are pleased to announce that DM has joined our ‘white-label’ portfolio just a few weeks after we signed an agreement with Cirsa to explore and develop online gaming opportunities in Spanish-speaking countries,” said Jim Ryan, Chief Executive Officer for PartyGaming.

“We look forward to the development and launch of the DM-branded casino and bingo gaming service, which conforms to our strategy to build a strong business-to-business operation by leveraging our assets and those owned by other companies.”

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