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Show
Me The Money!, by Greg Tingle
and Dane Crandon
Words
are powerhouses of influence. Hell, they can start
and end wars, strengthen or shatter relationships
and motivate or persuade our behaviour. Just ask Max
Markson. Or better still read about him. 'Show Me
The Money!' is the life story of arguably Australia's
top PR man. Max knows what words can do.
The
book is a must read for entrepreneurs, promotional
types and all who could benefit from inspiration or
motivation. It's a business story, and it's also about
life.
'Show
Me The Money' is colourful, direct, humorous and easily
understood. Just like Max.
Max
started as a fish and has swum ever since. From a
7 year-old gill and scale performer for his father's
aqua performance business, Max has promoted rock concerts,
pie eating, belly flop and worm eating contests, dial-a-fruit-basket,
part-time "Superman" gigs. All the way up
to selling big stories to Australia's "current
affairs" programs and promoting business functions
with guest speakers including former Presidents and
Prime Ministers.
Max
Markson is the manager of stars: Bob Hawke, Ita Butrose,
Linda Evangelista, Greg Matthews, Belinda Green, Jack
Brabham, Kamahl, Pro Hart, Jane Flemming, "Aussie"
Joe Bugner, Dawn Fraser. Granted, some were public
names before contact with Markson, but "Maxy
baby" helped kept them there. Max proudly proclaims,
"I can make anyone a star", and who's to
argue? More than an individual promoter, "Maxy"
has represented, and brought success to the corporate
world. 2WS, 2UE, Reebok, Sargents Pies, Norgen-Vaaz,
"The Mean Machine", Women's Day, Channel
9, The Avillion Hotel and The Variety Club have all
gained from the Markson magic.
Is
Max pre-occupied with money? No. Max appreciates the
currency of relationships. Relationships have a value
and cannot be bought. And no amount of money can replace
true friendship. Having had the pleasure of Max's
company, he does possess the personal touch. This
guy is even known to break into song during interview!
A
generous giver to charities, the media have largely
ignored his benevolence. Team Markson have raised
many millions and he has helped many charities and
businesses stay afloat.
Like
many, Max has suffered loss and misfortune. For example
he lost $10,000 on a deal gone bad, and was left with
a T-shirt for his money. Wharfs have collapsed, there's
been lack of water to dive into and he's even been
left high and dry, unceremoniously. Like the true
champion he is, Max moves forward and makes the deals
that other promoters can only dream of.
Marvel
at the $500,000 Bob Hawke deal, that broke Australia's
chequebook journalism records. It's enough to have
a journalist committed. And you thought Natasha Ryan
was big!
All
credit to Max, he has turned the tables on the media.
"They" now pay him, rather than the media
charging "punters" and others, ridiculous
amounts of money just to get a guernsey.
Yes,
you will be inspired, entertained and mesmerized as
you read about Max's life.
In
the mans own words, successful business is based on
Persistence, Enthusiasm and Focus.
Read
this book today, and you will be on your way to possessing
everything you will need to be wealthy in all ways
imaginable.
Links:
Read
version 1 by Greg Tingle
The
Great Aussie Promoters, by Greg Tingle
The
Great Yankee Promoters, by Greg Tingle
Interview
- Max Markson
Interview
- Talking Television with Greg Tingle
Media
Man Australia: Profiles
Media
Man Australia: Media Personalities
Markson
Sparks! official website
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