Affiliates official website
Affiliate Programs Dirty Little Secrets Vol.2, by
Greg Tingle - 28th April 2010
punters, media and online casino entrepreneurs, journos
and everyone else...
Media Man and Gambling911 expose of the casino affiliate
and affiliate program industry was so well received,
and in some cases, highly debated, we're giving you
a dose of seconds. We think its healthy to discuss
the industry and the issues, even though its sometimes
a bitter pill to swallow. Fact is, many affiliate
programs totally such and are a complete waste of
time. Of course, Media Man and Gambling911 would only
concern themselves with good ones. The internet is
a very big place and its basically impossible to know
every single good one or bad one, but we will endeavour
to share some of our experiences with you none the
casino affiliate sector, and affiliate sector as a
whole, is riddled with bad apples, dodgy companies
and individuals a plenty.
of the firms are not financially solid to say the
are of the belief that by sticking to big, strong,
respected brands and entities can help everyone minimize
risk, and thus have a more enjoyable experience.
to give a total beat up on the sector, let's swing
into championing some brands and companies we can
recommended, and know of good experiences...
- PartyCasino - PartyPoker - World Poker Tour
Games - Virgin Casino - Virgin Poker - Virgin Bingo
Cooks Casino - Rewards Affiliates
- PKR Affiliates
Life - LinkShare
Playboy, Penthouse, Ring Divas and WWE (via Commission
Junction), plus UFC Shop (via Commission Junction)
is not a full list by any means
reach and power of Gambling911 and Media Man is such,
that our last article caused a few ripples in the
in mind that Media Man is primarily a media, publicity
and internet portal development company, working across
and covering a dozen or so industries, and we participate
in just a handful of affiliate programs, having learnt
to be very mindful of who and what we associate our
name and brands with over the years.
a result of our coverage, some affiliate companies
and casino brands with their own programs went into
damage control, and started blogging their own point
of view, and well as pitching PR spin job press releases
of sorts into the public domain.
of the world is in financially challenging times,
and this no doubt has a flow on effect to the affiliate
industry. It can also lead to folks after a quick
buck, with little or no regard for quality.
and banking related issues can also have a major impact
on brands, and the affiliate marketers.
an Australia "payment processor" got himself
into trouble with the law (and some of the online
gaming companies he was dealing with), on a trip to
Las Vegas of all places. The gaming firms, pissed
off at the operator and his outfit, called the U.S
authorities, and that fellow is now looking at potentially
life behind bars!
that was an extreme example, but we need to emphasise
how important the legal and financial processing and
payment systems are to the sector. If you have budget
to engage a legal eagle / solicitor who is savvy in
marketing (online and offline law, and better yet,
affiliate law), it could be money well spent, and
save you money and stress in the long run.
your own research and be on the lookout for brands
and individuals whose names come up in the wrong way
in relation to credit card processors, fraud and the
are many of flow on effects in the sector, so if a
website, brand or punter gets it right... makes the
right decisions at the beginning states, that can
have positive flow on effects, rather than leave a
trail of carnage.
affiliates, we think best to stay pretty clear from
companies known to have employed "bots"
- "robots", and if they have used them,
why, and was it legal?
out the wording in affiliate contracts. Some are darn
right predatory, and that's being kind. Ok, some are
totally *hithouse and insulting.
or when your come across good firms, and have good
experiences with affiliates, we think its a good idea
to nurture those relationships. It may make business
more fun, and possible, more profitable. After all,
no one wants headaches, business or otherwise.
addition, the top sections of high ranking websites
are prime real estate. Website owners and publishers
obviously want to have only the best in these premium
positions. Sometimes simple and effective terms of
business can be written up between parties, and this
way both entities have the agreement in writing (even
if one of them decides to break it)... hello Grand
Prive and "Lucky Ace Platinum Affiliates"...
the industry has a long memory.
industry awards also have merit. PartyGaming and Virgin
Games have both won a number of awards from various
industry bodies, publishers and the like. Media Man
has recently been very impressed with Rewards Affiliates
- Captain Cooks Casino,PKR - PKR Affiliates, and DGM
Affiliates, but that's just our own recent experiences.
EGaming Review aka EGR awards carry a lot of credibility,
so we believe, and there's merit in some other groups
like GPWA and CAP, but we think EGR is the one to
pay more attention to. For the poker sector, Poker
News Daily is a great resource of information, even
though it covers the poker sector as a whole. Best
bet is to check out information from a wide away of
difference sources, than draw your own conclusions.
practical terms, do your research and minimize risks.
out some good old fashioned client references and
testimonials to help ensure you're dealing with good
marketing forums and "watchdog" sites can
also be helpful, but be mindful or who is saying what,
and why. Some forums have "plants" and "spies"
lurking in them, in their constant attempts to try
to keep what's left of their name and business. Brands
and companies that are really good don't need to lurk
day and night in affiliate forums, so keep that in
check out the official websites of Media Man and Gambling911,
and needless to say, brands enjoying prominence are
likely to be very good and ethical companies.
aware that there's many more elements we could go
into here, however they will have to wait for another
follow up investigation.
it fun and may all of your affiliate experiences be
good ones (even though the odds are against it). Now,
check out the front pages Gambling911 and Media Man,
and make note of what brands are showcased and who
is not... there's likely good reasons for it. Happy
Tingle is a special contributor for Gambling911
is primarily a media, publicity and internet portal
development company. Gaming is just one of a dozen
business sectors they cover
Man affiliate brand of the month: PartyPartners, 2nd
place Virgin Games, 3rd place Rewards Affiliates,
4th place PKR Affiliates
Casino Affiliate Marketing Dirty Little Secrets, by
Greg Tingle - April 2010
Gambling911.com prepares for the Prague Online Casino
Affiliate Super Show later this month, our own Greg
Tingle reports on the dirty little secrets plaguing
- punters, entrepreneurs, affiliate markets, news
media and the public and large, in life, as in business,
there's what's known in cliche terms as "dirty
it shouldn't surprise any of you that both the casino
affiliate industry, and the affiliate industry as
a whole, has more than a few black marks on its name.
on the good, the bad and the ugly of the affiliate
industry keeps Gambling911 and Media Man pretty busy,
but in the tradition of telling it like it is - what
you need to know, not necessarily of you want to hear,
we report on it, usually in quite a no holds barred,
collapse of the world's financial markets and the
subsequent negative domino flow on effects, have left
many of the affiliate programs in pretty bad shape.
in any business vertical, there's only so much room
at the top, and only so many can stand head and shoulders
above the status quo.
we know you want know some strong and ethical brand
so here goes... PartyGaming - PartyPartners, Virgin
Games, Rewards Affiliates, Commission Junction, DGM,
LinkShare, Playboy and Penthouse. We understand Bodog
is making a nice comeback also. We actually hear a
wide variety of reports of CJ, but that's another
article in its own for a future date.
let's swing into the real hard news stuff...
changes are happening in the industry. Companies are
announcing mergers, putting themselves out there to
be sold, and many are closing up. There is a little
dirty secret that is only being talked about behind
closed doors in the industry and folks need to pay
the past few years a number of companies came from
nowhere to enjoy prominent and million dollar profits,
some only to collapse and disappear without trace.
As you may suspect, often affiliate markets get caught
out and left short changed, and of course the industry
continues on, albeit it with a further tarnished name.
Backend "flogs" were just one of the dodgy
tactics some the affiliate programs employed. Black
Hat techniques are still riff, and as you would expect,
crims do their best to keep cloak and dagger tactics
out of the public view.
the FTC and the credit card merchant companies caught
up withe bad apples, affiliates walked, negative buzz
kicked in and many went MIA. E-mails were not returned,
phones rang out or were disconnected, and you get
spin jobs - press releases built on B.S keep coming
out of various firms, but readers, be skeptical. How
valuable is your time and reputation, and if your
already satisfied with some solid brands you enjoy
strong track record with, why would you change and
upset the applecart?
one knows for sure what doing to happen in the coming
weeks and months, but true to the law of the jungle,
only the strong will survive.
aware of questionable press releases like "Deal
Worth $100 million dollars", unless its from
a giant like a Virgin, PartyGaming, Playtech or Betfair...
we know you get the gist of it.
no mistake, many affiliate groups and networks are
loaded up with debt and are looking to escape the
isn't a FUD (Fear, Uncertainly and Doubt) article
for the hell of it, its hear because its real, and
if your note sure, do a retake on the industry body
count over the past few years.
predict more regulation of the industry, both in affiliate
programs across the board, and most certainly in the
casino and igaming affiliate sector, as the U.S, European
and Australian governments will be looking for their
slice of the action.
Man and Gambling911 urge you to consider who you do
business with, where their money comes from, what's
credentials they have, and if they can pay for a job
also brings us to another point - check out (real)
clients and partner testimonials and if need be, do
reference checks, and be watching out for "smoke
we suggest you stick with the companies - brands which
have served your well over time and earned your trust
and respect. We're not trying to make things harder
for new entrants to the market, but we're calling
a spade a spade. Risk management is an important part
of both the business and gambling sector, so make
you you do your own before jumping off the deep end.
with your head, not over, and keep it fun.
Tingle is a special contributor for Gambling911
Man is primarily a media, publicity and Internet portal
development company. Gambling is just one of a dozen
sectors they cover.
the Media Man website at www.mediamanint.com
Super Heroes Slot Games are available via InterCasino.com
Hill Online. As of November 2008 the Mediaman editorial team's top pick is PartyCasino.com
for Hollywood themed slot games and InterCasino.com
for Marvel Heroes Slot games.
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