is a monthly Australian magazine published by
ACP Publishing, a division of Publishing and Broadcasting
Limited. It was first published in August 1997.
is known as a men's mag, in the vein of other
publications such as Maxim and Loaded.
to its rivals FHM and Zoo Weekly, it publishes
photos of scantily-clad models and female celebrities,
without revealing their genitals or breasts. This
allows for the magazine to be sold in the lifestyle
sections of newsagencies, and in other retailers
such as department stores and supermarkets.
describes itself this way:
it is adventure, sport, fashion, travel, music,
boys toys, beautiful women or life's essential
how tos, Ralph provides an environment that is
purely Australian ... Ralph readers compare it
to being like a conversation with one of their
features photo shoots of Australian celebrities
as well as international stars. Often the international
photos are brought in from magazines such as Maxim.
The magazine is often cross-promoted on other
ACP and PBL properties, such as promotional parties
held in conjunction with Cosmopolitan, and as
a sponsor of home viewer competitions during the
Fox Network's rugby league coverage.
contains the same kinds of articles published
in similar titles, and runs its own poll to find
the "world's sexiest woman". The results
are published in an attachment to the regular
magazine each year. Unlike FHM, it features 200
women instead of FHM's 100, but Ralph's polling
only takes in Australia and New Zealand (where
a separate edition is produced), whereas FHM's
poll is worldwide.
and FHM have been locked in a battle to be the
number one men's magazine in Australia. As of
March 2006, Ralph circulated 108,000 copies slightly
behind FHM's 111,000 (Source: AdViews)
TV is a weekly television series based on Ralph
magazine which airs on the Nine Network. It is
hosted by Craig "Lowie" Lowe and features
a trio known as "the girls of Ralph TV",
newcomers Brooke Sheehan, Candice Manning and
show airs footage of the various features and
pictorals from the current monthly Ralph magazine.
premiere episode aired on 7 June 2007 and each
episode is repeated on Fox8. The series is produced
by Endemol Southern Star (Credit:
have what it takes to be in RALPH? You can e-mail
your pics to firstname.lastname@example.org, or post them to RALPH's
Photo Editor at GPO Box 189, Sydney, NSW 2001. Please
include contact details and a basic bio with your
pics. Pictures cannot be returned.
men's mag set for TV, by Paul McIntyre- 7th September
The Sydney Morning Herald)
& Broadcasting Ltd is a step closer to spinning
off Ralph magazine into a raunchy TV show on Channel
briefed media buyers and advertisers in recent weeks
to gain backing for the show.
Consolidated Press, the PBL subsidiary that publishes
the magazine, would not comment on the progress of
Ralph TV but a late night series is to be launched
early next year.
needs to be cheeky and irreverent but not rude,"
said a TV executive. "It suits itself to a late
Ralph TV project comes as listed digital media player
Destra Corp paid $12.2 million this week to acquire
the branded content and media sales firm Brand New
was started in 2000 by Channel Nine's departing Melbourne
managing director, Paul Waldren, and Perry Smith,
and sells airtime for pay TV channels including CNBC,
Fashion TV and the Movie Network. It is also the sales
arm for online sites such as TVNZ.co.nz, StarTV.com
firm's branded content ventures include a deal brokered
by Mr Waldren for a new tradesman show, Jack of All
Trades, which has the backing of King Gee, Mitre 10
and Selleys. It will premiere on Nine next month.
Waldren left BNM in 2002 and relinquished his BNM
shareholding to return to Nine. He leaves the TV network
this month and is understood to be considering plans
to create another venture which is likely to compete
was conjecture this week that another branded content
company, Full Circle Entertainment, was about to be
acquired by production group Southern Star, although
Full Circle's Brian Gallagher denied the deal. "There's
nothing happening," he said.
chief executive, Domenic Carosa, said BNM's acquisition
fitted the company's broader strategy of creating
content for online communities - Generations X and
Y in particular - and generating revenues from advertisers.
seeing a significant rise in the whole notion of ad-funded
content as people start moving to personal video recorders
and time shifting their program viewing," he
said. "Many have been cutting out ads and we
see having a sponsor embedded in programs will start
making a lot more sense."
Carosa said the group was looking at an "MP3-style"
TV music show for unsigned and independent artists.
Mr Smith said Destra's backing would bring bigger
resources to help develop online content and advertising.
He cited Jack of All Trades as an example of how future
projects would be developed, starting with a series
of events, moving to TV and online, and then back
key for our measurement is not TV ratings but return
on investment," he said. "How much of this
stuff sells at Mitre 10? Before this deal was done,
King Gee wasn't stocked in Mitre 10 stores. King Gee
is now in 600 Mitre 10 outlets and it has a partnership
with a retailer going into content."
Feb 2008 - Candice Falzon
to appear in Ralph