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Tourism Australia: Safety advice and alerts for travel to Australia Holiday Here This Year

Holiday Here This Year (Tourism Australia)

In light of these fires What makes Australia great Is helping out others Because a mate helps a mate


Tourism Australia

Tourism Australia is a statutory authority of the Australian Government, which promotes Australia as a tourism destination internationally and domestically and delivers research and forecasts for the sector. Tourism Australia reports to the Cabinet Minister with responsibility for tourism, the Hon Martin Ferguson AM, MP.

Established on 1 July 2004, Tourism Australia brings together the collective skills and knowledge of four separate organisations: the Australian Tourist Commission; See Australia; the Bureau of Tourism Research and Tourism Forecasting Council.

The main objectives of Tourism Australia under the Tourism Australia Act 2004 are to:

* Influence people to travel to Australia, including for events;
* Influence people travelling to Australia to also travel throughout Australia;
* Influence Australians to travel throughout Australia, including for events;
* Help foster a sustainable tourism industry in Australia; and
* Help increase the economic benefits to Australia from tourism.

Tourism Australia is a statutory body subject to the Commonwealth Authorities and Companies Act 1997 (CAC Act). This recognises the commercial focus of the new body and the need for it to operate flexibly in a commercial environment. (Credit: Tourism Australia).


Tourism Australia



Russell Crowe: ambassador for Sydney - 27th January 2008
(Credit: The Sydney Morning Herald)

Actor Russell Crowe, businessman Peter Holmes a Court and world surfing champion Layne Beachley have been named Sydney ambassadors.

NSW Premier Morris Iemma said the three would help promote Sydney and NSW to the United States.

"They are international heavyweights who can influence people from industry, business, entertainment and sport," Mr Iemma said in a statement today.

"Their public support of Sydney will encourage people to visit and invest in business, tourism, the arts, sport and education.

"The Sydney ambassadors will be part of a promotional campaign that will appear in the US later this year."

Mr Iemma said the appointment of the ambassadors would help strengthen links between NSW and the US.

"The United States is NSW's fourth largest export destination and Australia's largest source of foreign investment," he said.

The three have been taking part in G'Day USA events, which aim to showcase Australia to the US.




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