Australia is a statutory authority of the Australian
Government, which promotes Australia as a tourism
destination internationally and domestically and
delivers research and forecasts for the sector.
Tourism Australia reports to the Cabinet Minister
with responsibility for tourism, the Hon Martin
Ferguson AM, MP.
on 1 July 2004, Tourism Australia brings together
the collective skills and knowledge of four separate
organisations: the Australian Tourist Commission;
See Australia; the Bureau of Tourism Research
and Tourism Forecasting Council.
main objectives of Tourism Australia under the
Tourism Australia Act 2004 are to:
* Influence people to travel to Australia, including
* Influence people travelling to Australia to
also travel throughout Australia;
* Influence Australians to travel throughout Australia,
including for events;
* Help foster a sustainable tourism industry in
* Help increase the economic benefits to Australia
Australia is a statutory body subject to the Commonwealth
Authorities and Companies Act 1997 (CAC Act).
This recognises the commercial focus of the new
body and the need for it to operate flexibly in
a commercial environment. (Credit:
Crowe: ambassador for Sydney - 27th January 2008
The Sydney Morning Herald)
Russell Crowe, businessman Peter Holmes a Court
and world surfing champion Layne Beachley have
been named Sydney ambassadors.
Premier Morris Iemma said the three would help
promote Sydney and NSW to the United States.
are international heavyweights who can influence
people from industry, business, entertainment
and sport," Mr Iemma said in a statement
public support of Sydney will encourage people
to visit and invest in business, tourism, the
arts, sport and education.
Sydney ambassadors will be part of a promotional
campaign that will appear in the US later this
Iemma said the appointment of the ambassadors
would help strengthen links between NSW and the
United States is NSW's fourth largest export destination
and Australia's largest source of foreign investment,"
three have been taking part in G'Day USA events,
which aim to showcase Australia to the US.
Mediaman does not represent Tourism Australia