websites for Australian based companies, brands and
Australia: Safety advice and alerts for travel to
Holiday Here This Year
Here This Year (Tourism Australia)
light of these fires What makes Australia great Is
helping out others Because a mate helps a mate
Australia is a statutory authority of the Australian
Government, which promotes Australia as a tourism
destination internationally and domestically and delivers
research and forecasts for the sector. Tourism Australia
reports to the Cabinet Minister with responsibility
for tourism, the Hon Martin Ferguson AM, MP.
on 1 July 2004, Tourism Australia brings together the collective skills and knowledge
of four separate organisations: the Australian Tourist Commission; See Australia;
the Bureau of Tourism Research and Tourism Forecasting Council.
main objectives of Tourism Australia under the Tourism Australia Act 2004 are
* Influence people to travel to Australia, including for events;
people travelling to Australia to also travel throughout Australia;
Australians to travel throughout Australia, including for events;
* Help foster
a sustainable tourism industry in Australia; and
* Help increase the economic
benefits to Australia from tourism.
Australia is a statutory body subject to the Commonwealth Authorities and Companies
Act 1997 (CAC Act). This recognises the commercial focus of the new body and the
need for it to operate flexibly in a commercial environment. (Credit:
Crowe: ambassador for Sydney - 27th January 2008
The Sydney Morning Herald)
Russell Crowe, businessman Peter Holmes a Court and world surfing champion Layne
Beachley have been named Sydney ambassadors.
Premier Morris Iemma said the three would help promote Sydney and NSW to the United
are international heavyweights who can influence people from industry, business,
entertainment and sport," Mr Iemma said in a statement today.
public support of Sydney will encourage people to visit and invest in business,
tourism, the arts, sport and education.
Sydney ambassadors will be part of a promotional campaign that will appear in
the US later this year."
Iemma said the appointment of the ambassadors would help strengthen links between
NSW and the US.
United States is NSW's fourth largest export destination and Australia's largest
source of foreign investment," he said.
three have been taking part in G'Day USA events, which aim to showcase Australia
to the US.