Variety The Children's Charity

Variety The Children's Charity


Variety Australia

Variety NSW

Variety International



Ink Up for Kids

A Variety Tattoo may be temporary but the difference for a child can last a lifetime.

Variety, the Children's Charity, and National Ambassador Angry Anderson have joined forces to present Variety's Red Heart Campaign. This national promotion, running from September 15 to October 15, involves major cinemas selling unique, especially designed Variety Tattoos for $1 each. All funds raised from the campaign will go to help Australia's sick, disabled and disadvantaged children.

For your chance to become a hero, buy one of 4 specially designed Variety Tattoos at Hoyts, Village, Reading, Greater Union, Birch Carroll & Coyle and selected independent cinemas and help a child in need. The Heart is the international symbol of Variety; The Children's Charity so show your heart this spring and help bring our kids in out of the cold.

Variety is thrilled that thanks to the support of the Australian cinema industry and the generosity of movie-goers, more than $670,000 has been raised for Aussie kids in need over the past three years! For more information go to:

In 2005, Variety delivered $11 million to children around the country for urgently needed equipment and services such as wheelchairs, vocal output devices, cochlear implants and myo-electric limbs, as well as support for children's organisations and hospitals nationally.



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