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Hottest
On TV?
HottestOnTV.com
News
update
Hottest
On TV relaunch by Media Man Group in 2022; Inspired
from campaign decades earlier
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Flashback
Obviously
to define what's hot on TV is almost impossible.
It's
an utterly subjective concept.
What
TV Week or Mr Packer decide, will be motivated
by their particular needs and biases.
Don't
panic, for here's an opportunity for you - the
viewing public to have your say.
Can
I describe what's hot for me? (bear in mind I'm
a 40-something year old ex "chalky").
Increasingly
for me, the aging familiar faces have lost their
gloss. I'm no longer turned on by emotionally
and spiritually inert sports commentators with
toilet brush moustaches and ill fitting dentures.
Not because they aren't sexy, but because they
don't show any particular warmth or vulnerability.
These days I find Richard Glover (ABC TV and Radio)
hot - he can laugh at himself, he's not frightened
to not know, he's intelligent, interested, engaged
in life and his guests (I've never met him but
do occasionally read his SMH column).
Maybe
surprisingly, Juanita Phillips fits into my "hot"
phylum. She reads the ABC news with authority
and dispassion, but with enough simpatico to be
appropriate. This lady has a benign demeanour,
is attractive, measured and warm. Her tone is
dulcet. She is the new Australian woman in my
book. She doesn't have to impose, display her
boobs, or appear in every publication you open.
Her job is done superbly and her enjoyment of
same is visible. (Yes, I am straight).
The
confused hero in the amazing TV hit, "The
Sopranos", is hot. He's not typical, cheesy
grinned or particular attractive. It's his flawed
personality, full of contradictions, that appeals.
He's a thug, in therapy, ambivalent about much
- sound familiar?
So,
move over Ray, Phillip, Derryn, George, Greg,
Jamie, Tony, Rex, Ernie, and Larry. We're about
to newly define, hot.
Melbourne's
TV entrepreneur, Lewis O'Flynn, has recently launched
(into cyberspace and beyond), "Hottest On
TV" ( www.hottestontv.com
), and both TV viewer's and executives agree,
it's one hot website.
So,
what is "Hottest On TV" all about?
"Hottest"
in an online showcase of the many Australian TV
personalities that peer through your TV set, week
after week.
In
total, there are over 400 recognised and regular
TV presenters, newsreader actors on weekly "soapies"
and the like.
"Hottest"
is about to launch the interactive voting feature,
where the public (and insiders) will be able to
vote for who is in fact Hottest on TV. Something
tells me that Mr Packer and Murdoch won't be asked
to participate in the voting, but some other less
political types, such as Ros Reines, Brett Clements,
Joy Hruby, Teena Tingle, Rebecca Wilson, Essan
Laurent and Gary Young, for example; will be.
Look out "Fab Five"!
Already,
the website is attracting over 1, 200,000 hits
per month (57,000 plus page requests per month),
and O'Flynn expects this to skyrocket, once he
also has gossip column press and collaboration
with TV "big wigs" and sponsors. It's
easy to envisage the likes of Microsoft, Sony,
Coke, News Limited, Qantas, Harvey Norman and
others, will be googling and pandering to "Hottest"
and friends.
OzTam,
will you be watching and / or participating?
With
rumoured prize incentives such as TV sets, DVD
players etc, "Hottest On TV" could become
a staple of Australia's weekly TV diet i.e. "Sale
Of The Century" - Noughties style.
It's
no secret that websites are an excellent medium
to reach the lucrative and influential youth market.
Generation X have been setting a trend by turning
off the box, and logging on.
Lewis
sees a huge win-win (and fun) opportunity for
all. He explains, "The viewers get to have
a say that will be noted by TV executives, channel
sponsors and other "movers and shakers"
in the business. The big bonus is that viewers
are actually involved, without having to waste
money on SMS's". How do you like that Gretel!
As
we know, Reality TV is hot, and it's hard to argue
that Lewis hasn't added a new, tangible, living
element to television. When Lewis conducts his
official "Hottest" launch party later
this year, with the household TV names you love
(and love to hate), it's going to be a hell of
a hot night in the city.
As
the world decreases in size, thanks to modern
technologies like the Internet, SMS and interactive
television, the debate will likely heat up as
to who and what defines "Hottest On TV"!
Links:
Official
websites
Hottest
On TV
Articles
Sports
and entertainment websites
Profiles
Hottest
On TV
Interviews
Lewis
O'Flynn - 13th July 2004
Media
websites
The
Daily Telegraph - Entertainment
The
Daily Telegraph - Confidential
The
Age - Entertainment
The
Sydney Morning Herald - Entertainment
Who
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Week
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