Michael Chugg


Michael Chugg, promoter, Chugg Entertainment

 

Promoter Chuggie reflects on rock career March 30
(Credit: NineMSN)

There are many skills a rock music promoter must have to make it in the industry - for one, the ability to get Billy Idol out of a dressing room full of hookers.

Michael "Chuggie" Chugg, a promoter almost as famous as the acts he promotes, has spent the last 40 years honing those skills.

It is moments like those that he remembers fondly when he talks to the ABC's Australian Story on Monday.

"Billy Idol was pretty interesting," he tells the program, called Access All Areas.

"We had an after show party in a club in Sydney.

"He locked himself in one dressing room there with nine hookers and wouldn't come out."

Chuggie is the man who brought artists like Elton John, Robbie Williams, the Red Hot Chilli Peppers, Coldplay and Ray Charles to Australia.

He is also behind the national tours of Australian acts like Powderfinger, Silverchair and Missy Higgins.

And he is not afraid of getting up in front of a crowd himself - his on-stage, profanity-ridden rants are the stuff of legend.

"Unfortunately I had a great-grandfather and the first thing he did was taught me to swear and it's always been part of my delivery of things," he tells the program.

"There might have been one or two instances over the 40 years where I was probably out of order, but in the main it's usually been because it needed to be done.

"And I've got to tell you, the use of f*** in the right context changes a lot of things."

The program begins with one such rant which excited the show's producers when it almost smashed the ABC record for the most f-words aired.

But Chuggie's famous foul mouth has sometimes got him into trouble.

It was one issue behind the breakdown in the business relationship between him and former partner Michael Gudinski.

"It's a bit unfortunate that he hasn't caught up to the modern age a little bit," Gudinski tells the program.

"As time went on, you know, the standards and discrimination and sexual talk, etc, was something that we took pretty seriously. Well, Michael didn't.

"I mean, we lost the Pearl Jam tour because of one of those discussions at one stage."

But for all the enemies his brash character has given him, he is also known as one of the best talent-handlers in the business.

"Michael has a better relationship with performing artists than anyone else I've had much to do with in my life," friend and artist manager Peter Rix says.

"It's not the image that he conveys when he's on stage telling the guy in the black T-shirt to back off."

One of Chuggie's oldest musician friends is Elton John, who introduces the program about "one of the greatest concert promoters in the whole wide world".

"If he needs something to be done, I'll do it. Because I trust him and I trust his judgment," John says.

"He's a dream kind of promoter - he's the best.

"And that's why we come down here, because of Chuggie."

*Australian Story airs on Monday March 31, at 8pm (AEDT) on the ABC.

 

Website

Chugg Entertainment

Articles

Can't Stop Their Music - 31st January 2004

Profiles

Music

Promoters