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Too Queasy: Virgin Airlines' Unique Collectibles
- June 14, 2005
(Credit: Star Wars official website)
While some Star Wars fans collect action figures
or comics, others are on a quest to find unique
items that most of us only notice when a plane
ride gets a bit too action-packed. In collaboration
with Virgin Airlines and Activision, LucasArts
has released limited-edition airsickness bags
to promote the Star Wars: Episode III Revenge
of the Sith Video Game, available in stores now.
Available on Virgin Atlantic flights, the four
designs include: Knowing Your Lightsaber, Lightsaber
Etiquette, The Art of Jedi Combat and Seating
Jedi and Sith. The backs of the bags all have
the same Star Wars: Episode III Revenge of the
Sith Video Game cover art. The collectible bags
are limited in number and will be available while
of the four designs were re-jigged from an industry-only
sales brochure for the Episode III video game,"
Head of Media of Virgin Atlantic Lysette Gauna
says. "The last design -- with the aircraft
seating plan -- was specially designed by the
agency that put together the final bags: Hijack
Media, based in London."
also marks the first time Virgin Atlantic has
had airsickness bags promoting a LucasArts video
game, but after the airline ran a competition
last December for designers to create original
art for sick bags, they quickly became sought-after
reaction has been really positive," Gauna
says. "Some crew will make passengers aware
of them, others allow them to discover them themselves
-- and of course there are also some people who,
from the press reports, are aware of them already
and eager to get their collection going."
some of the bags are instructional in nature,
giving passengers tips on how to handle and fight
with a lightsaber, another bag offers advice to
the airline staff on where to seat the Jedi and
Sith. Which begs the question, which Star Wars
characters can properly handle themselves on a
Virgin Atlantic flight?
would make the best pilot with his skills -- remember
the Podrace in Episode I?" Gauna suggests.
"The best cabin crew member would have to
be C-3PO -- a protocol droid would make for a
happy cabin. I imagine Count Dooku would have
a few issues if he didn't have the entire plane
to himself, which would make him the most likely
unruly passenger. And I have a feeling General
Grievous wouldn't get past the metal detectors
without a fairly thorough frisking."
read more about Virgin Atlantic, visit the official
web site here.
Wars official website
Mediaman does not represent Virgin or Star