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Gamesys
acquires Richard Branson owned Virgin Games to boost
gaming and igaming business - 7th January 2012
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According
to gaming trade publication eGR Magazine, game development
company Gamesys has acquired Sir Richard Branson’s
Virgin Games for an undisclosed sum.
In
addition, eGR (exclusively) reports that Gamesys has
signed a ‘long-term deal’ to develop real
money and social gambling properties, globally, under
the Virgin brand.
Originally
started in late 2003, Virgin Games is wholly owned
by Richard Branson’s Virgin Group and offers
casino (poker, slots, bingo and other) games for the
internet and mobile devices.
Its
new owner, UK-based online gambling holding Gamesys,
recently made headlines when it launched a new Facebook
app called ‘Bingo Friendzy’, the first to
hit the social network’s App Center that lets
UK users aged 18 and over to play an online game for
real cash prizes (rival 888 followed up with a similar
offering back in December 2012).
Gamesys
operates the UK’s leading bingo and slots website
Jackpotjoy and other brands, such as The Sun Bingo
and Caesars Casino, aside from developing its own
social gaming properties.
A
Gamesys spokesman advised eGR that it aims to migrate
the Virgin Games site onto its own platform and relaunch
it in the UK later this quarter. In a prepared statement,
Richard Branson said:
“We
are delighted the Gamesys Group has acquired Virgin
Games and formed a partnership to build a global games
business.
Simon
Burridge and his team built a strong platform and
now with the help of the Gamesys Group we can expand
further internationally. We believe the Gamesys Group
shares our vision and will be great partners in the
sector.”
Simon
Burridge is the former advertising executive who started
and became CEO of Virgin Games in late 2003.
According
to eGR, Virgin Games had been exploring outside investments
in recent months, in a bid to expand its business
across Europe.
Virgin
Games is likely to come up against strong competition
from the likes of bwin.party digital entertainment
and its PartyCasino.com,
PartyPoker
and World
Poker Tour, and word is that Austraila's gaming
king, James Packer, head of Crown Limited, is also
aiming to further expand into online gaming well beyond
Betfair.
Stay
turned to the Media
Man and Casino
News Media network as the story continues to unfold.
News...
Gamesys
agrees Virgin Games purchase
Online
casino and bingo operator Gamesys Limited has agreed
to acquire operator Virgin Games for an undisclosed
sum while additionally inking a long-term deal to
develop a range of Virgin-branded real-money and social
gaming propositions.
Gamesys,
the operator behind popular online bingo domain JackpotJoy,
revealed that the initial focus for the new partnership
will be the UK market with the Virgin Games proposition
set to be relaunched on the Gamesys platform in Q1
2013.
Established
in 2001 by Noel Hayden, Andy Dixon and Robin Tombs,
Gamesys became the first online gaming operator to
agree a real-money deal with social network Facebook
in August while it stated that it has been a ‘long
term admirer’ of the Virgin brand.
“We
are delighted to have the opportunity to leverage
our unique platform, games and services to power Virgin
gaming propositions around the world,” said Hayden.
For
its part, Virgin Games was founded in 2004 by Virgin
Group and hosted close to 300 games from leading suppliers
including Microgaming and Playtech. It additionally
operates online bingo as well as games of poker using
the International Poker Network from Spielo G2.
“With
many new opportunities opening up across the world,
it was important to attract a new partner to capitalise
the power of the Virgin brand,” said Simon Burridge,
Chief Executive Officer for Virgin Games.
“We
are delighted Virgin Games is being acquired by Gamesys,
whose track record of growth and innovation speaks
for itself.”
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